If autumn has a look, a scent, and even a soundtrack, Pinterest has bottled it. Every season, the platform’s trend report offers a window into the collective mood of its more than 500 million users — and this year, it’s clear that Gen Z is shaping the season in their image. Think: thrifted treasures, runway-inspired makeup, Art Deco interiors, nostalgic scents, and dreamy escapes to Europe and beyond.
But this isn’t just about following trends — it’s about curating a lifestyle that feels personal, sustainable, and a little bit nostalgic. From patchwork hoodies to caramel perfume, and from cubicle makeovers to countryside getaways, the Pinterest 2025 Autumn Trend Report isn’t just predicting what’s hot — it’s showing us how to live it.
Here’s GRAZIA’s edit of the trends you’ll actually want to bring into your wardrobe, your home, and your Autumn 2025 trends moodboard.
Gen Z’s Thrifted Autumn
Move over fast fashion — this fall is all about *pre-loved treasures*. According to Pinterest’s 2025 Autumn Trend Report, searches for “dream thrift finds” have soared by 550%, while “vintage autumn aesthetic” is up an eye-popping 1,074%. It’s not just wardrobes either — secondhand kitchens (+1,012%) and decor (+283%) are having a major moment.
To meet this demand, Pinterest is launching its first-ever Thrift Shop (August 20–September 26). This digital marketplace brings together global thrift retailers and weekly drops from tastemakers, offering everything from curated vintage clothing to retro homewares. For Gen Z, who now make up more than half of Pinterest users, sustainability and individuality go hand in hand.
Autumn Fashion: Preppy Revival, Babydoll Glamour, and Polka Dots
Fashion this season is all about vintage reinvention. Preppy style — think navy stripes, collegiate knits, and a 2000s southern twist — is back in rotation, echoing runway nods to prep. Even men are elevating their looks with vintage watches, proving that analogue style never goes out of fashion.
Meanwhile, Pinterest is seeing a surge in “1960s babydoll dresses” (+5,928%) and “patchwork tees” (+4,443%), as Gen Z blends playful nostalgia with DIY-inspired fits. The polka dot aesthetic is also trending, from statement scarves to dotted French tip nails.
And for anyone craving neutral vibes? Pinterest coins it caffeine fashion — espresso martini outfits, vanilla latte blonde hair, and matcha-toned looks are the ultimate fall refresh.
Home and Lifestyle: Art Deco Revival Meets Cubicle Chic
This season, interiors are getting the vintage treatment too. Art Deco design is back, with searches for “1920s vintage interiors” up 745%. Expect bold shapes, metallic accents, and glamorous touches that feel timeless yet modern.
For the office crowd, Cubicle Chic is in full swing. Searches for “cubicle makeover ideas” jumped by 2,767% as Gen Z reimagines their desks with luxe setups and green office aesthetics. And for those looking to make a statement at home, tiles are the new star — from terracotta textures to striped bathroom patterns.
Beauty: Grunge Glam and Cozy Scents
Autumn 2025 beauty trends strike a balance between edgy and comforting. Grunge makeup is coming back with smudged liner, dark tones, and effortless ’90s vibes. Perfectly paired with the rise of pixie cuts (+2,435% searches for chic crops), this look proves edgy glamour is firmly back in the spotlight.
Skincare is turning to the sea, with buzzy ingredients like salmon DNA and snail essence promising glowing results. And fragrance gets cozy: apple, vanilla, caramel, and almond scents are being layered into nostalgic combinations that wrap you in autumn warmth.
Wanderlust: Romantic Escapes in Europe, Brazil, and Greece
If your autumn moodboard includes travel, Pinterest says you’re not alone. Searches for the European countryside are climbing — Cotswolds cottages, Swiss fields, and Scottish escapes are trending.
Across the Atlantic, Brazil is capturing attention for its vibrant nightlife and natural beauty, while Greece shines with “golden hour” searches tied to Santorini sunsets, ancient ruins, and island-hopping style.
This fall, it’s all about romanticizing the getaway, blending fashion and destination inspiration into one Pinterest-perfect escape.
Food: Sweet Focaccia and Mini Bakes
In the kitchen, playful baking is having its moment. Decorated focaccia breads — topped with fruit, cinnamon, and floral patterns — are trending as edible art. At the same time, mini bakes are dominating feeds. From tiny birthday cakes to mini tres leches, these bite-sized creations prove that the smaller the dessert, the bigger the delight.
GRAZIA’s Favorite Fall Trends
- The Preppy Comeback: Invest in a navy-striped knit or oversized blazer and lean into Miu Miu’s collegiate cool.
- Grunge Beauty 2.0: Try a smudged liner with an amber-vanilla perfume for an edgy yet cozy autumn mood.
- Art Deco at Home: Swap out your tiles or add metallic accent pieces to bring Gucci-level glamour into your living space.
Why It Matters
Pinterest’s 2025 Autumn Trend Report makes one thing clear: Gen Z is reshaping seasonal style with a mix of nostalgia, sustainability, and creativity. Whether it’s a thrifted wardrobe, a bold cubicle makeover, or a weekend escape to the Cotswolds, this generation is showing us that individuality — and a touch of vintage charm — is the ultimate autumn essential.
Which trend will you pin this fall?
