This month-long celebration, called Grey Days, pays homage to everything New Balance stands for. It unites the brand’s community of ambassadors and athletes through exclusive products, events, and storytelling.
Originally introduced in the 1980s to create the ultimate urban running shoe, grey has remained a symbol of New Balance’s commitment to craftsmanship, quality, and independence.
While running shoe design trends shifted toward synthetic materials like nylon in bold and bright colors, New Balance stayed true to its independent spirit—choosing grey. A refined hue at any speed, grey also complements the cement and asphalt of urban landscapes.
Though sneaker models have evolved over time, grey continues to define New Balance’s aesthetic and serves as a globally recognized icon.
This year, New Balance is reinterpreting its classic grey across 21 different footwear models, ranging from archival icons to more contemporary styles.
One of the most exciting moments of Grey Days is the re-release of the legendary 1300JP, a model launched only once every five years. This sneaker is revered in sneaker culture for its rarity, craftsmanship, and cultural status.
“Whether you’re a new fan or a long-time supporter, grey captures everything that makes New Balance unique,” said Brian Lynn, Global VP of Lifestyle. “Grey has symbolized our identity for decades, and Grey Days 2025 celebrates its versatility. By uniting athletes and ambassadors around these exclusives, we pay tribute to the authenticity and innovation at the heart of both our heritage and our future.”
Key Grey Days Launches:
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May 1:
Opening of the Grey Shop in New Balance stores and on NewBalance.com. Launch includes grey versions of lifestyle, performance, Numeric, and kids’ models: 740, 9060, 1000, T500, Fresh Foam X 1080v14, and more. -
May 14:
Launch of the 1906 Loafer, a modern take on the penny loafer blending sneaker and dress shoe.
Price: €140.00 -
May 22:
Drop of two new models:-
ABZORB 2010 – a futuristic nod to 2000s running shoes.
Price: €170.00 -
471 – inspired by 1970s running silhouettes.
Price: €100.00
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May 26:
Release of the Numeric 933, a signature shoe merging NB technology with Andrew Reynolds’ design finesse.
Price: €130.00 -
May 29:
Return of the coveted 1300JP, released only every five years.
Price: €300.00
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This article first appeared on Grazia.it
