In a modern world where consumers are increasingly concerned with their carbon footprints and environmental impacts, homeowners and developers across the globe are making conscious choices to construct their new homes with products and finishes that stand the test of time. Rather than subscribe to trendy homeware fads that require constant replacements and renovations, consumers are overwhelmingly pivoting toward products with enhanced durability and classic sophistication, turning lifetime guarantees and a prioritization of enduring quality into increasingly attractive assets for companies in the home furnishings space.

This trend toward lasting durability is reflected across the international marketplace, as sustainability is rated as such an important part of purchase criteria for 60 percent of global consumers to the point of willingly paying premiums for these eco-friendly alternatives. This macroscopic effect is likewise visible at the local level, as U.K.’s 18-34 year old consumer demographic ranks the environmental impact of a company or product as one of the largest factors into where they put their spending power – a capability only set to grow as Millennials become increasingly important players in the globalized economy.

Leading the supply charge toward consumers’ newly-found demand for sustainable products is Lusso, CEO Wayne Spriggs’ revolutionary British e-commerce platform that offers high-quality homewares, fixtures, and fittings to the international marketplace, all at an affordable price – a concept Spriggs succinctly sums up as “attainable luxury.”

With roots in the luxury real estate development, Spriggs has learned a thing or two about what the homewares marketplace is in desperate need of along the way, lessons Sprigg has infused deep into Lusso’s quality-first ethos. After building Lusso on the back of a five-figure bank overdraft, Spriggs has been able to catapult Lusso from £51,000 in 2014’s first-year sales to more than £32 million in revenue in 2021. On pace to continue earning more than £1 million per week for the rest of the financial year, Spriggs’ innovative efforts have cemented Lusso as the very first online department store of its kind to exclusively sell its own branded products, ensuring consumers that all purchases made through Lusso will all be held to the same world-class level of excellence that brand has become internationally renowned for.

Aside from Spriggs’ meticulous attention to detail, the cornerstone of Lusso’s success has been its proprietary Durastone® stone resin, built from powdered quarried line stone, acrylic resin, epoxy and bauxite into a powerful and elegant solution to homeware finishes. Available in matte and sleek finishes, as well as perfectly equipped for drilling, Lusso’s stonewares make an adaptable as well as an elegant addition to the sanctuary of the modern bathroom. Unburdened by the potential cracks and breaks of traditional stone products, Lusso’s Durastone® offers a tactile feel and timeless aesthetic that’s bonded internally for unbeatable strength, with Lusso’s expertly blend of high-end luxury and durability crafted with superior quality so great that all of its Durastone® products come with a Lifetime Goods Guarantee.

Offering affordable, luxe, and long-lasting products to a new generation of consumers, it’s easy to see why Spriggs and Lusso have been making waves throughout the international homewares industry ever since Lusso’s debut in 2014. With an attractive, consumer-friendly product line that stands the test of time and maintains sophistication throughout the years, Spriggs and Lusso are anticipated to keep pushing forward the standard of excellence consumers expect from the companies they patronize in the years ahead – especially as Lusso continues to expand its growing presence in the international marketplace.

For more on Lusso, visit the e-commerce retailer’s site for further insight into Lusso’s expansive homeware offerings.