Lunar New Year
Photo Credit: Laura Mercier

The Lunar New Year, also known as Chinese New Year or Spring Festival, is a time of renewal, celebration, and honoring age-old traditions. This year, the festivities begin on Wednesday, January 29, as we welcome the Year of the Wood Snake (2025) — a symbol of wisdom, transformation, and prosperity in the Chinese zodiac. As families and friends gather to share meals, exchange red envelopes, and set intentions for the year ahead, it’s also the perfect opportunity to indulge in festive shopping.

Luxury and lifestyle brands are embracing the holiday with curated Lunar New Year collections that pay homage to its rich cultural significance. Whether you’re looking for fashion pieces in auspicious shades of red and gold, beauty launches inspired by tradition, or limited-edition spirits for your celebration table, these capsules bring a modern twist to timeless customs.

In this guide, we’ve rounded up the best finds across fashion, beauty, and beyond to help you celebrate in style. From intricate designs that nod to the artistry of Chinese culture to thoughtful gift ideas that align with the holiday’s themes of luck and abundance, there’s something for everyone.

The Lunar New Year is more than a holiday — it’s a moment to reflect on the past, embrace new beginnings, and step confidently into the future. And what better way to do that than by incorporating elements of joy and prosperity into your wardrobe, home, and beauty routine? Let these thoughtfully crafted collections bring an extra touch of magic to your celebrations this year.

Keep scrolling for our top picks that will have you ringing in the Year of the Wood Snake in style and good fortune.

2025 Lunar New Year Capsule Collections:

FASHION

Louis Vuitton: SHOP NOW

Lunar New Year
Photo Credit: Louis Vuitton

FENDI: SHOP NOW

Photo Credit: Fendi

Bulgari: SHOP NOW

Lunar New Year
Photo Credit: Bulgari

Gucci: SHOP NOW

Lunar New Year
Photo Credit: Gucci

Bottega Veneta: SHOP NOW

Lunar New Year
Photo Credit: Bottega Veneta

Miu Miu: SHOP NOW

Lunar New Year
Photo Credit: Miu Miu

Jil Sander: Shop NOw

Photo Credit: Jil Sander

Canali: shop now

Lunar New Year
Photo Credit: Canali

Jacquie Aiche: shop now

Lunar New Year
Photo Credit: Jacquie Aiche

Yvonne Léon: shop now

Photo Credit: Yvonne Léon

Cece Jewellery: Shop now

Photo Credit: Cece Jewellery

Lito: Shop now

Photo Credit: Lito

Uncommon James: Shop now

Lunar New Year
Photo Credit: Uncommon James

Kate Spade: Shop now

Lunar New Year
Photo Credit: Kate Spade

Marc Jacobs: Shop now

Photo Credit: Marc Jacobs

Birkenstock 1774: Shop now

Lunar New Year
Photo Credit: Birkenstock 1774

KOIO: Shop now

Lunar New Year
Photo Credit: KOIO

Cole Haan: Shop now

Lunar New Year
Photo Credit: Cole Haan

PALM ANGELS: SHOP NOW

Photo Credit: Palm Angels

RAINS: SHOP NOW

Photo Credit: Rains

CHARLES & KEITH: SHOP NOW

Photo Credit: Charles & Keith

PANDORA: SHOP NOW

Photo Credit: Pandora

BEAUTY

DIOR: SHOP NOW

Lunar New Year
Photo Credit: Dior

CHANEL: SHOP NOW

Lunar New Year
Photo Credit: Chanel

Guerlain: Shop NOw

Photo Credit: Guerlain

CHARLOTTE TILBURY: SHOP NOW

Photo Credit: Charlotte Tilbury

LAURA MERCIER: SHOP NOW

Photo Credit: Laura Mercier

Dyson: shop now

Lunar New Year
Photo Credit: Dyson

ORIBE: SHOP NOW

Photo Credit: Oribe

SEPHORA: SHOP NOW

Photo Credit: Sephora

ESW Beauty: Shop now

Photo Credit: ESW Beauty

LIFESTYLE

WILLIAMS SONOMA: SHOP NOW

Photo Credit: Williams Sonoma

POTTERY BARN: SHOP NOW

Photo Credit: Pottery Barn

JOHNNIE WALKER Blue Label: SHOP NOW

Photo Credit: Johnnie Walker Blue Label

L’Or de Jean Martell: Shop now

Photo Credit: Martell

Don Julio 1942: Shop now

Photo Credit: Don Julio

Martell Cordon Bleu x Wu Jian’an: Shop now

Photo Credit: Martell

LOUIS XIII: Shop now

Photo Credit: LOUIS XIII

Hennessy x Shuting Qiu: SHOP NOW

Photo Credit: Hennessy x Shuting Qiu

RÉMY MARTIN x HUANG YUXING: SHOP NOW

Photo Credit: Rémy Martin x Huang Yuxing

SUGARFINA: SHOP NOW

Photo Credit: Sugarfina

Glasshouse Fragrances: Shop now

Photo Credit: Glasshouse Fragrances

Buccellati: Shop Now

Photo Credit: Buccellati

Lalique: Shop now

Photo Credit: Lalique

Casetify: Shop now

Photo Credit: CASETiFY

MONTBLANC: SHOP NOW

Photo Credit: Montblanc