We know you know about La Prairie. The Swiss brand lives on just about every celebrity shelfie, and it’s considered one of the most luxurious skincare brands in the world. Living among its beloved collections is the Platinum Rare line, which was first introduced in 2008. Now, 12 years later, the brand has re-innovated the line to bring you the Platinum Rare Haute Rejuvenation collection: an extra-powerful formula destined to make your skin look flawless.
If you’re new to the brand, its formulations are just as impressive as its packaging. La Prairie is known for its powerful anti-aging formulas, which include its patented Exclusive Cellular Complex. The latter has been used in the brand’s formulas since La Prairie was formally established as a brand in 1978. La Prairie considers the fancy-sounding complex “a closely held secret.” So secret that no single technician or chemist knows the exact formulation. To ensure that remains true, the company works with three labs, each fulfilling one step of the scientific process.
What we do know is that the formula “gives new life and energy back to the very cells where beauty is born, enhancing the skin’s natural renewal process.” Not to be super dramatic, but you can kinda-sorta compare its power to the backward aging of Benjamin Button.
Keeping in line with its heritage of game-changing formulations, the new-and-improved line includes the aforementioned Exclusive Cellular Complex and the brand-new Platinum Multi-Peptide. This new complex is exclusive to the Platinum Rare Haute Rejuvenation line. “While the previous platinum peptide mainly helped the activation of collagen production, the new Platinum Multi-Peptide goes beyond as it was designed to also help strengthen the skin barrier and improve its moisture balance,” the brand says in a statement.
So what will that mean for your skin exactly? Well, after running tests on skills cells and on three-dimensional skin models as well as clinical studies, the brand notes that you can count on the formulas to “strengthen the skin’s barrier, renew epidermal cells, protect against external stress factors, improve the cell’s environment and stimulate cell communication.” In short, you’re basically guaranteed anti-aging results, but as you’ll see below, these products come with a steep price tag.
Keep scrolling for a look at the Platinum Rare Haute Rejuvenation collection. If you want to complete the regimen, consider scooping up the Haute Rejuvenation Ritual. Even better, gift it this holiday season if you want to gain serious points in a skincare lover’s book.
This antioxidant-infused formula is meant to be applied after cleansing and toning. Apply a little bit into your palms before pressing it into your skin, avoiding the eye area.
Now’s the time to focus on your eye area. Apply this serum under the eye, along your brow brown, and in between your brows to improve your skin’s appearance.
After warming an itty-bitty amount of the formula in your hands, smooth onto your skin in circular motions. Use this as the last step in your skincare routine.
Using your ring finger, dot the cream under your eye, working from the inner to the outer corner, then up to your temples and back along the brow bone. After that, dot the cream between your brows, and then finish by super gently massaging your eye area.
