As the Winter Olympic and Paralympic Games officially kick off this week, one of the most exciting fashion moments isn’t happening on the slopes — it’s happening in the world of modern American fanwear.
Off Season, the luxury sports-fashion brand founded by Kristin Juszczyk, has unveiled its first-ever collaboration with Team USA, marking a major milestone for a brand that began with one woman reimagining what fan gear could look like.
The limited-edition winter capsule blends plush sherpa textures, bold red, white, and blue iconography, and performance-driven functionality — creating what Juszczyk calls a “modern American uniform” designed for real life, not just game day.
And the timing couldn’t be more perfect.
With global attention on Team USA as athletes compete in Milano Cortina 2026, the collection arrives as both a cultural moment and a fashion statement — one that celebrates pride, movement, and individuality.
From Custom NFL Pieces to the Olympic Stage
Juszczyk’s journey to Team USA was never part of a master plan.
“What feels most surreal is how organic it all was,” she exclusively tells GRAZIA USA. “I wasn’t trying to start a brand — I was solving a personal problem.”
What began as custom NFL fan gear quickly evolved into something bigger: Off Season, a brand built around the idea that fandom can be elevated, inclusive, and stylish.
“My vision has expanded from making one-off pieces to building something that represents modern American fandom,” she explains. “Elevated, inclusive, and designed for real life, not just game day.”
That evolution now reaches its biggest platform yet — a partnership with Team USA that brings Off Season’s signature aesthetic into the Olympic conversation.
Designing the ‘Modern American Uniform’
At the heart of the collection is Juszczyk’s idea of a modern uniform — one that blends confidence, comfort, and statement-making style.
“To me, a modern American uniform is something you can live in,” she says. “It’s comfortable, functional, and confident, but still makes a statement.”
While the capsule stays true to Team USA’s iconic red, white, and blue palette, Juszczyk updated silhouettes and materials to feel contemporary and versatile beyond the Olympic moment.
“We stayed true to the colors while updating the shapes so the pieces feel current, wearable, and relevant beyond the moment.”
The result: fashion-forward outerwear and winter essentials that move seamlessly from watching the Games at home to après-ski weekends, travel days, and cold-weather city dressing.
Where Fashion Meets Function
One of the most distinctive elements of the Off Season x Team USA collection is its attention to detail — especially when it comes to functionality.
“This capsule was really about proving that cold-weather pieces can be both elevated and incredibly functional,” Juszczyk explains.
Plush sherpa textures are layered with statement outerwear built for warmth, movement, and long wear. Inside the jackets, luxe corduroy linings add both insulation and tactile richness — an unexpected signature touch that feels unmistakably Off Season.
“We added pockets everywhere because these are pieces meant to be lived in, not babied,” she says.
Adjustable bungees on cropped jackets allow wearers to cinch the waist and change the silhouette, giving a “snatched” look without sacrificing comfort.
“These are pieces designed for cold days, long hours, and movement — where fashion and function meet.”
A Cultural Moment for Women in Fashion and Sport
Beyond design, the collaboration represents something larger: a woman-founded fashion brand shaping the visual identity of American sport during a pivotal Olympic era leading into Milano Cortina and LA28.
“It means everything,” Juszczyk says. “I hope it shows young women that there’s space for them in sports, fashion, and business — and that you don’t have to fit into a traditional box to get there.”
Her message is rooted in authenticity and instinct.
“You can build something authentic, trust your instincts, and still play on the biggest stage.”
It’s a powerful narrative — and one that resonates deeply with GRAZIA’s audience as fashion continues to intersect with culture, athletics, and female entrepreneurship.
How to Style Team USA This Olympic Season
The Off Season x Team USA collection isn’t just for watching history — it’s designed to be worn.
Think:
- Sherpa pullovers layered over striped turtlenecks
- Statement puffers paired with leggings and snow boots
- Bold scarves and knit accessories for travel days
- Cropped jackets styled with denim or ski pants
- Après-ski looks that feel editorial, not costume
It’s Olympic pride without the novelty — fashion-forward pieces that work long after the closing ceremony.
As the Games unfold this week, the collection offers fans a new way to participate in the moment: through style that reflects confidence, comfort, and modern American identity.
The Future of Fanwear Is Fashion
With this collaboration extending through the lead-up to LA28, Off Season is positioning itself at the intersection of sport, culture, and luxury fashion.
What began as custom NFL designs has now become a defining vision for how Americans dress when they celebrate their teams.
And as Juszczyk’s journey proves, sometimes the most powerful brands are born not from business plans — but from personal passion, creativity, and the courage to reimagine what’s possible.
