Super Bowl LIX was one for the books! The Philadelphia Eagles and the Kansas City Chiefs delivered a thrilling game at Caesars Superdome in New Orleans, Louisiana, marking the eighth Super Bowl held at the historic venue and the 11th in the city.
A Super Bowl to Remember: Eagles Secure the Championship
The Eagles emerged victorious with a commanding 40–22 win, securing their first Super Bowl championship since their triumph in Super Bowl LII seven years earlier. Quarterback Jalen Hurts delivered a stellar performance, earning him the Super Bowl MVP title. The victory also denied the Chiefs the chance to achieve the first-ever Super Bowl three-peat. But beyond the game’s high-stakes action, all eyes were on Kendrick Lamar, who took the halftime stage and dominated — not just with his performance but with a fashion statement that sparked conversation across the internet.
Kendrick Lamar’s Bold Halftime Show Look
The Pulitzer Prize-winning rapper, known for his meticulous artistry, extended his precision to his wardrobe. Styled by Taylor McNeill, Lamar stepped onto the stage in a custom varsity jacket by British-Jamaican menswear designer Martine Rose, a standout piece that merged high fashion with deep personal symbolism. The cobalt blue leather jacket featured striking black and white paneling, with “GLORIA” emblazoned across the chest — a reference to the closing track of his 2024 album, GNX. But this was more than just an album nod; it was a statement, a declaration of artistic evolution and personal storytelling.
The Symbolism Behind the Outfit
The back of the jacket carried the logo of pgLang, the multidisciplinary creative company Lamar co-founded with longtime collaborator Dave Free. In classic Kendrick Lamar fashion, the details were intentional. The sleeves featured patches reading “G.National,” a nod to the Buick Grand National, which inspired his album’s title. Adding a layer of mystery, phrases like “I Deserve It All” and “Peekaboo” were stitched onto the jacket — both lyrics from GNX that fans have dissected for their deeper meaning. To top it off, the initials “K.D.W.” subtly honored his full name, Kendrick Duckworth.
Accessories That Elevated the Look
While the jacket stole the show, Lamar’s entire look was a masterclass in effortless cool. He paired the statement piece with the Marco Jeans in Dark Union Wash Denim from CELINE HOMME by Hedi Slimane and a fresh pair of Nike Air DT Max ‘96 sneakers — a signature shoe of legendary NFL cornerback Deion Sanders. The headwear was just as intentional: a backward cap adorned with Rahaminov Diamonds’ Marquise Cut Angel Wing and Half Moon Sunset Diamond Pins, a dazzling $68,000 addition that added an unexpected touch of luxury to his sportswear attire.
The Halftime Show Performance
Beyond the clothes, the performance itself was electric. Lamar opened with his 2024 hit “Squabble Up” before transitioning into “Humble,” followed by “DNA,” “Euphoria,” “Man at the Garden,” and “Peekaboo.” The 37-year-old rapper was joined on stage by SZA, who performed “Luther” and “All the Stars” alongside Lamar. To close out the 2025 Super Bowl Halftime Performance, “Not Like Us” sent the crowd into a frenzy (cue the Drake drama, IYKYK), and Mustard made an appearance for the finale, “TV Off.” The stage design was minimal yet powerful, allowing the fashion, the music, and the equally impressive talented dancers to shine.
Kendrick Lamar Joins the Ranks of Iconic Super Bowl Fashion
Super Bowl halftime performances have long been a place where musicians use style to make a statement, from Prince’s bright turquoise suit and neon orange dress shirt in 2007 to Beyoncé’s military-inspired black leather jacket designed by Dean and Dan Caten of Dsquared2 in 2016. Lamar followed suit in that tradition, blending cultural references, personal storytelling, and luxury fashion into one seamless presentation.
A Lasting Impact on Culture and Fashion
As the dust settles on another unforgettable Super Bowl, one thing is clear: Kendrick Lamar didn’t just perform — he left a lasting imprint on the cultural landscape. Whether it was his music, his message, or that Martine Rose jacket, he proved yet again that every detail matters. And in true Kendrick Lamar fashion, he let the art — and the outfit — speak for itself.
