Julien’s Auctions Bold Luxury
Photo courtesy of Julien’s Auctions

Fashion aficionados and pop culture enthusiasts, get ready to bid on a treasure trove of Hollywood history. Julien’s Auctions returns with “Bold Luxury: The Limelight Edit,” a highly anticipated sale spotlighting some of the most iconic pieces ever to grace the silver screen and red carpet. From Marilyn Monroe’s cowboy boots to Cher’s unforgettable Bob Mackie ensemble, this event offers a rare chance to own a piece of fashion and celebrity legacy.

If the walls of Hollywood’s most glamorous closets could talk, the stories would be nothing short of legendary. Thanks to Julien’s Auctions, you don’t need a backstage pass to get up close and personal with some of the most coveted pieces in fashion and film history. This isn’t just an auction — it’s a curated glimpse into the golden age of glamour, with the opportunity to bring a piece of it home.

Hollywood History Hits the Auction Block

Marilyn Monroe posing on top of fence overlooking river in a publicity pose for the 1954 classic ‘River of No Return’. (Photo by Screen Archives/Getty Images)

Among the headline-grabbing pieces are two artifacts from Marilyn Monroe’s personal wardrobe. Fans of the enduring icon can bid on the cowboy boots she famously wore in The Misfits (1961) and her jeans from River of No Return (1954) — both tangible connections to her legendary career. These pieces capture Monroe’s effortlessly magnetic charm, offering collectors a rare glimpse into the wardrobe of a Hollywood legend.

“Bold Luxury is not just an auction — it’s an invitation to step into the limelight and own a tangible piece of cultural history. From the timeless elegance of Elizabeth Taylor to Marilyn Monroe’s cinematic legacy, these rare collectibles continue to captivate the world and redefine the intersection of fashion and investment.” —Martin Nolan, Co-Founder and Executive Director of Julien’s Auctions

Adding to the allure, Dee and Tommy Hilfiger — known for their classic Americana aesthetic — are contributing a curated selection of luxury items. As part of their commitment to giving back, the Hilfigers will be donating a portion of the auction proceeds to NEXT for AUTISM, a non-profit organization dedicated to transforming the national landscape of autism services. This means every bid not only offers a chance to own a piece of history but also supports a meaningful cause.

Fashion Royalty on Display

Singer Cher in her biker-esque body stocking on stage in San Diego, CA. for her 1989 music video ‘If I Could Turn Back Time’ (Photo by Eddie Sanderson/Getty Images)

The auction also features pieces that have shaped pop culture and defined fashion’s boldest eras:

  • Cher’s Iconic Bob Mackie Costume: This daring, sequin-encrusted ensemble from her “If I Could Turn Back Time” music video is more than a look — it’s a cultural milestone. Known for pushing boundaries, Cher’s collaboration with Mackie remains one of the most iconic moments in music and fashion history.
  • Elizabeth Taylor’s Fine Jewelry Collection: Taylor’s love affair with jewelry is the stuff of legend. From glittering diamonds to exquisite gemstones, her collection embodies the extravagant elegance of old Hollywood.
  • High-Fashion Archival Pieces: The sale includes a Paco Rabanne 1999 Haute Couture dress, an avant-garde masterpiece that channels futuristic glamour. For handbag connoisseurs, a rare Hermès Framboise Matte Alligator Birkin represents the pinnacle of luxury and exclusivity.

Each piece serves as a testament to the personalities and unforgettable moments that have shaped fashion and pop culture. For collectors, these aren’t just items — they’re artifacts of an iconic past, ready to begin a new chapter.

How to Bid and Watch the Action Unfold

PARIS, FRANCE – DECEMBER 2: Elizabeth Taylor dressed in an Hindu sari with her husband Richard Burton arrived at the Lido Night on December 2, 1967 in Paris, France. (Photo by Keystone-France/Gamma-Keystone via Getty Images )

Global digital bidding is already open, allowing collectors to participate from anywhere in the world. Whether you’re sipping espresso in Milan or unwinding in a New York loft, you can place your bid on these extraordinary pieces. The live auction will stream worldwide on Thursday, March 27 — with a special live event at The Peninsula Beverly Hills — welcoming bids from fashion enthusiasts and collectors across the globe.

For an exclusive behind-the-scenes look, Julien’s Auctions co-founder Martin Nolan — a renowned authority on celebrity memorabilia — will share insights and stories about the auction’s most prized items. With years of expertise and a deep connection to Hollywood’s elite, Nolan brings invaluable context to each lot.

Whether you’re a seasoned collector, a fashion history devotee, or simply someone with a taste for the extraordinary, Bold Luxury: The Limelight Edit offers the opportunity to own a piece of pop culture history while supporting an important cause.

For a closer look at the auction highlights, visit Julien’s Auctions and mark your calendars for March 27 — this is one auction you won’t want to miss.