When Jeff Bezos and Lauren Sánchez hosted their wedding weekend in Venice, the internet couldn’t get enough of the fashion. But beyond the viral headlines and couture gowns, their ultra-luxurious celebration underscored a bigger truth: celebrity weddings are driving real trends in the fashion world. From statement arrivals and pajama parties to experimental bridalwear, the looks we saw in Venice are already trickling down to retailers and wedding Pinterest boards around the globe.

Celebrity weddings have long shaped fashion trends — not only for brides and grooms, but for everyday wear, red carpets, and runway collections. What A-listers wear to a wedding weekend can quickly influence what ends up in bridal salons, Pinterest mood boards, and next season’s ready-to-wear. Let’s break down exactly how.

How One Wedding Weekend Can Set the Tone for a Year of Style:

From ceremony couture to welcome party glam, here’s how star-studded celebrations like Bezos and Sánchez’ influence what designers create — and what we all end up wearing.

1. The Celebration as a Couture Moment

Jeff Bezos wedding fashion
Amazon’s founder Jeff Bezos and Lauren Sanchez get on a taxi boat at the Aman Hotel in Venice on June 26, 2025. Celebrities in superyachts sail into Venice this week for the three-day wedding party of Amazon tycoon Jeff Bezos and Lauren Sanchez, despite irate locals who say the UNESCO city is no billionaire’s playground. The tech magnate and journalist have reportedly invited about 200 guests to their multi-million dollar nuptials in the Italian city, which are expected to kick off on June 26 and end Saturday with a ceremony at a secret location. (Photo by Stefano Rellandini / AFP)

Lauren Sánchez’ wedding weekend was filled with a variety of couture fashion moments. One in particular — a floral-embroidered, sculptural Schiaparelli gown — being anything but traditional bridal. With structural florals and artful metallics, it signals a shift away from minimalist bridalwear and toward more architectural, expressive silhouettes. Much like Sofia Richie Grainge’s influence brought quiet luxury bridalwear into the mainstream in 2023, Sánchez may be ushering in a new era of bold bridal weekend maximalism.

2. The Rise of the “Wedding Weekend Wardrobe”

celebrity wedding fashion trends
US reality TV personality Kim Kardashian (L) and US socialite Khloe Kardashian leave the Gritti Palace Hotel on the wedding day of Amazon founder Jeff Bezos with Lauren Sanchez, in Venice on June 27, 2025. (Photo by Stefano Rellandini / AFP)

Kylie and Kendall Jenner, Kim and Khloé Kardashian, Queen Rania of Jordan, Sydney Sweeney… nearly every guest at the Bezos wedding showed off multiple outfit changes over the weekend, and each was a statement. From airport arrivals in vintage Celine and Tom Ford to the Dolce Notte pajama-themed fête, the message was clear: wedding style is now a multi-day, high-fashion affair. This trend mirrors the real-world rise of curated wedding weekend looks (welcome party, rehearsal dinner, post-wedding brunch) — and it’s influencing the rise of capsule wedding wardrobes and vacation-ready bridal collections.

3. Pajama Glam Is the New Eveningwear

celebrity wedding fashion trends
US TV host Oprah Winfrey (C) and US journalist Gayle King leave the Gritti Palace Hotel for a party on the third day of the wedding of US Amazon founder Jeff Bezos with Lauren Sanchez, in Venice on June 28, 2025. (Photo by Stefano Rellandini / AFP)

One of the most talked-about moments from the Bezos bash? The Dolce Notte party, where guests like Oprah, Gayle King, and Sánchez herself showed up in sleepwear-inspired looks dripping in silk and sparkle. It’s a luxe take on loungewear that taps into two major fashion movements: elevated comfort and fantasy escapism. Expect to see more bridal shower and bachelorette looks leaning into feathered robes, corset slips, and satin sets with heels.

4. Accessories Speak Volumes

Lauren Sanchez leaves the Aman Hotel on her wedding day with Amazon’s founder Jeff Bezos, in Venice on June 27, 2025. (Photo by Marco BERTORELLO / AFP)

From Sánchez’s Hermès headscarf and mini bag to Kendall’s dramatic jewels (250 carats of Lorraine Schwartz Colombian Emeralds, to be exact) and Queen Rania’s sleek clutch, accessories at this wedding were anything but afterthoughts. Wedding guests are embracing high-impact, editorial-worthy extras — and designers are noticing. Headscarves, statement earrings, vintage-style gloves, and coordinated mini bags are being revived not just for special occasions, but for weddings and formalwear at large.

5. From the Aisle to the Algorithm

@fitz.erin

My best-dressed guest at Jeff Bezos’s wedding? Kris Jenner. I also share my thoughts on what Kendall, Kylie, Khloé, and Kim wore to the wedding in Venice, Italy today. Do you agree?! Lmk in the comments! @Kris @Kendall Jenner #laurensanchez #jeffbezoswedding #weddingguestdress

♬ original sound – Erin Fitzpatrick

What sets today’s celebrity weddings apart is how instantly they ripple through social media. Images from the Bezos wedding flooded TikTok and Instagram within hours, sparking debates over the best-dressed guests and influencing trend forecasts before the couple even said “I do.” The fashion industry watches these moments closely, not only for style cues but to gauge audience reactions in real time — turning weddings into de facto focus groups for future collections.

Why It Matters:

When a high-profile couple like Jeff Bezos and Lauren Sánchez gathers the world’s most stylish people in one place, it becomes more than a wedding — it’s a cultural barometer. From trending silhouettes to must-have designers, these moments shape the fashion narrative for months (if not years) to come.

GRAZIA’s Take:

Whether you’re planning a wedding, attending one, or just looking for your next outfit inspo, the Bezos wedding offered a masterclass in fashion forecasting. And if history’s any indication, what we saw in Venice will soon be everywhere — from runways to wedding registries.

Curious how these styles actually played out in Venice? Explore the standout celebrity looks here!