Engagement rings have long been a reflection of personal style, sentimentality, and the prevailing trends of the moment. In recent years, A-listers have been steering the conversation around cuts, colors, and creative settings — each making a bold statement.
GRAZIA is getting the inside scoop from experts in the jewelry field on which cuts and colors took the lead this past year in Hollywood (and are predicted to continue trending as we head into 2025) and what makes these standout styles, well, do just that: stand out.
From celebrity engagement ring trends featuring marquise diamonds like Selena Gomez’s to east-west settings as seen on Zendaya’s recent rumored engagement ring, these stunning styles are inspiring brides-to-be and making waves in the world of bridal jewelry. Keep scrolling for all we know about the biggest celebrity engagement ring trends of the moment!
Marquise Cut Diamonds: Regal and Unique
When Selena Gomez revealed her marquise-cut engagement ring at the end of 2024, she reignited interest in this historically regal shape. Rachel Boston, founder of Rachel Boston, notes, “Marquise diamonds are having a moment, and they will only gain in popularity after Selena Gomez shared her marquise engagement ring. Marquises are characterful enough to hold their own as a solitaire, as is the case for Gomez’s ring, but their shape also allows for a lot of design possibilities: think diamond side stone clusters for a vintage look, larger side stones for a modern-looking trilogy ring, asymmetrical side stones configurations for a playful twist. They’re also a very flattering shape on-hand! I think people will gravitate towards them as a unique alternative to more popular elongated shapes, like emerald or oval cuts: both are lovely, but they’ve been hogging the spotlight these last couple of years, and people will want something a little bit more out of the ordinary.”
Eliza Walter, founder of LYLIE Jewellery, highlights the romantic history behind this cut: “Marquise cut diamonds have a romantic history, believed to have been created in the 18th century for King Louis XV, inspired by the lips of his lover, the Marquise de Pompadour. This unique shape combines femininity and boldness, offering a timeless yet contemporary look. At LYLIE Jewellery, brides love the North-South setting, like Selena’s stunning engagement ring. Our Audley Solitaire Marquise cut ring features four delicate claw settings and two V claws to protect the diamond points, with a signature non-twist band and intricate detailing for added elegance. When choosing a marquise cut, aim for a length-to-width ratio close to 2.0 for a flattering silhouette. Also, watch out for the ‘bow-tie effect,’ a shadow in the center of the diamond. With the right choice, your marquise will shine brilliantly.”
East-West Cuts: Subtle Individuality
Zendaya’s east-west engagement ring has captured attention for its modern, unexpected charm. Jessie Thomas, founder of Jessie Thomas Jewellery, explains, “Oval and emerald-cut stones set east to west add an unusual edge to an otherwise classic diamond engagement ring. It’s often just enough of a hint of individuality whilst remaining steadfastly classic and timeless.”
Eliza Walter agrees: “Currently enjoying a renaissance, east-west rings can be crafted from any elongated stone cut, such as emerald, oval, marquise, or radiant cuts. This unique orientation lends a fresh, modern feel to an engagement ring, while also offering an elegant look, particularly on shorter fingers.”
Rachel Boston elaborates on its versatility: “Setting a stone horizontally, rather than vertically as in more traditional engagement rings, is an easy and elegant way to keep the overall feel of your ring classic and minimal while still adding an element of interest. I find that this works as well for a solitaire style like Zendaya’s as it does for more complex, multi-stone pieces. Just switching up the positioning of the central stone opens up a world of endless design possibilities. It feels playful but still very grown-up and timeless.”
Colored Gemstones: Vibrant Alternatives
Gabriette and Dakota Johnson are two of many A-listers leading the charge in popularizing colored gemstones amongst celebrity engagement ring trends. According to Lucy Crowther, founder of Minka Jewels, “I believe now more than ever that clients are searching for something different to the traditional three-stone diamond engagement ring. The client’s brief is often for a piece which will stand out from the crowd. Colored stones do this perfectly — you can be as unique and adventurous as you wish with the color as the options are endless, from vibrant blue sapphires to forest green tourmalines.”
Jessie Thomas adds, “I’m getting more requests for colored gemstones currently. Sapphires and emeralds are the most popular. The huge variety of colors and the individuality of each stone is ideal for clients looking for a completely bespoke and unique piece.”
For those still drawn to diamonds, Rachel Boston suggests considering subtle hues: “As timeless as classic white diamonds are, we are getting more and more clients inquiring about alternative diamonds, and the two most popular are light yellow diamonds and champagne diamonds. These are subtly colored diamonds that range from canary yellow to amber-like brown and peach-colored hues. They’ve got the sparkle of a traditional diamond, with soft, buttery colors to boot. Each diamond will have its own unique color and character, which we love. Champagne diamonds especially are a really nice compromise for people drawn to the classic elegance of diamonds but who still want something a little bit different: they’re subtle but eye-catching.”
Pear-Shaped Diamonds: Elegant and Unique
Margot Robbie and Demi Lovato have brought renewed attention to pear-shaped diamonds. Jessie Thomas remarks, “I am seeing real demand for pear-shaped diamonds. I love using them — they are interesting yet don’t have the harsh feel of more square-cut stones. They also hide imperfections well (as with brilliants). I like to set them in delicate white claws to show them off or modernize them by setting them off-center or slightly tilted.”
Oval-Shaped Diamonds: Classic and Timeless
Meanwhile, Lady Gaga’s oval-cut diamond ring has continued to keep this shape in the spotlight. Emma Clarkson Webb, founder of ECW Jewellery, shares, “We have seen huge interest in oval-cut diamonds — either set in a solitaire, halo, or three-stone design — and I predict that this cut will continue to be a popular choice for 2025. This is a sophisticated design that will no doubt be popular with those fond of a timeless aesthetic.”
Jessie Thomas adds a note of caution: “I love working with oval-cut diamonds. They are super flattering on the finger and bring the same feeling of softness for me as a pear; however, you have to be careful when choosing an oval. A badly cut one just looks like a potato (known as the bow-tie effect).”
A Reflection of Individuality
From the romantic history of the marquise to the playful charm of east-west settings, the celebrity engagement ring trends of 2025 reflect individuality, creativity, and a nod to timeless elegance. Whether you’re inspired by Selena Gomez’s bold marquise diamond or Gabriette’s black gemstone, these trends offer something for every bride-to-be ready to say “I do” with style.
