In the lead-up to Miu Miu’s Fall/Winter 2025 show in Paris, Camila Coelho settled into a familiar rhythm — a blend of precision and preparation. Her suite at the Plaza Athénée transformed into mission control. The Brazilian fashion powerhouse and beauty entrepreneur was in the zone — iced face, red light mask, and meticulous focus, fine-tuning every detail before stepping into Paris’s fashion fray. Amid a season dominated by maximalism, Coelho proves that it’s control, not chaos, that sets a look apart.
A Functional Approach to Glam
Fashion Week demands endurance, and Coelho approaches her prep with this in mind. “Every day, not just for Miu Miu, I start by icing my face to reduce puffiness,” she shares with GRAZIA USA. Red light therapy also figures into her routine: “It helps with inflammation and preps my skin for skincare.” Her regimen is pragmatic — designed to refine, not radically transform, allowing her natural aesthetic to shine.
For Miu Miu, Coelho deliberately kept her hair and makeup pared back. “I envisioned an updo with a teacher vibe — but with an edge,” she explains. The result — minimal makeup, a structured bun, and angular sunglasses — became a study in restraint with intent: controlled, but just enough disruption to keep it interesting.
The Role of Clothing as Character
Coelho approaches Fashion Week styling with the discipline of someone who understands that fashion is a narrative. “Before each show, I review the brand’s lookbooks and envision how I want to wear the pieces,” she says. While Miu Miu’s team selected her outfit — a micro-short ensemble that she initially approached with hesitation — it ultimately struck the balance she values: sharp, directional, but wearable. “It pushed me out of my comfort zone, which I appreciate. Fashion should do that — it should challenge your instincts without compromising your sense of self.”
At the show, Coelho noticed a distinct shift. “My first reaction was, ‘The Miu Miu girl has become a woman,’” she recalls. The collection retained the brand’s signature mischievous layering and idiosyncratic charm but with a more composed mood — knee-grazing skirts, softened tones, and a sense of restraint. Miuccia Prada, a master of sartorial subversion, has long redefined femininity by recontextualizing furs, brooches, and bras as intellectual provocations. For Fall/Winter 2025, she once again dismantled traditional femininity, not as soft or saccharine, but as a space where rebellion, intellect, and irreverence coexist in perfect tension.
Looking Ahead
The collection’s influence won’t fade with the runway lights. “I’ve loved the micro-mini trend, but this made me rethink proportion,” Coelho reflects. “Midi and knee-length pieces feel very relevant right now — still strong, still chic.” Her eye gravitated toward hues of soft rose and powder pink—delicate on the surface, yet deliberate in their quiet impact, likely to shape her wardrobe’s next chapter.
For Camila Coelho, this season at Miu Miu was less about fashion-as-spectacle and more about fashion as punctuation — a moment of clarity in an industry addicted to noise. The collection didn’t shout; it murmured with intent. In a landscape driven by relentless reinvention, her presence — and Prada’s vision — suggest that true staying power lies in knowing when to evolve, and when to simply refine.
Photography by Eusébio Mendonça, Hair by Dafne Evangelista, Makeup by Lucas Vieira
