Booking cosmetic treatments has never been so simple – and fun, might we add – thanks to the beauty brainchild of entrepreneur Tiffany Demers – Upkeep – the ideal way to make sure you can always glow on the go. The comprehensive platform for searching, booking, and paying for medspa treatments all in one place, is changing the face of the industry, and it’s a longtime coming. Demers, CEO and founder, noticed a big gap in the market while on a busy work trip, where she struggled to find the specific medspa treatment she wanted. She discovered that the process for procuring cosmetic dermatology treatments was solely through call or text, which led her to create Upkeep, simplifying the whole experience for others on the go in need of the easiest and most efficient way to get their relaxation fix. The platform provides a convenient and accessible experience, with location-based booking, a curated menu of the most effective treatments, transparent pricing, and hassle-free payment options. Sign us up!

The pandemic has brought about a surge in self-care and at-home beauty treatments, and Upkeep is at the forefront of the latest and greatest beauty treatments. The company works closely with its medspa partners to bring the most cutting-edge services and places a strong emphasis on technology, leveraging data analytics and customer feedback to enhance its platform and provide an unparalleled user experience. With Upkeep, customers can rest assured that they’re getting the best medspa treatments and providers in the business.

Upkeep is expanding its footprint to new cities and states in the coming year and exploring new partnerships and collaborations with industry-leading beauty brands and service providers, all while investing in marketing and customer acquisition to fuel growth. The company’s rigorous vetting process ensures that only the best medspas make it onto the platform, and its innovative approach is quickly gaining a dedicated following of satisfied customers and providers alike.

Demers gave GRAZIA insight into starting Upkeep, and what the future holds for the feature of beauty in our post-COVID world.

Your background as a founder is so inspiring, and I love the relatability behind how you decided to start Upkeep. Tell us a little more about your journey, and how you noticed this big gap in the market that you sought out to fill?

During my busy work trip, I was eager to squeeze in a Hydrafacial at 6:30 pm between meetings with my colleagues. Unfortunately, I didn’t have the time to call around to various medspas to find that specific appointment. However, this moment inspired me to create a streamlined process to make life easier for people like me! Upon returning to LA, I researched how cosmetic dermatology treatments were procured and discovered that it was solely through call or text. As someone who believes in making things easier, I knew I had to create a better solution. That’s how I founded Upkeep – a comprehensive platform for searching, booking, and paying for medspa treatments all in one place! As a founder with a background in design and a keen eye for aesthetics, I was thrilled to launch and lead Upkeep. With my passion for beauty and leadership experience in the industry, I knew I was the perfect person to bring this resource to life.

How is Upkeep changing the face of beauty?

Upkeep is revolutionizing the medical aesthetics industry for both MedSpa owners and customers alike! We’re making it easier than ever for customers to discover, book, and pay for top-notch medspa treatments. Our mission is to provide a convenient and accessible experience, with location-based booking, a curated menu of the most effective treatments, transparent pricing, and hassle-free payment options.

For our providers, we offer a host of benefits to help them grow their business, including increased visibility, access to new clients, enhanced marketing and social media support, streamlined booking processes, and more. Our innovative approach is quickly gaining a dedicated following of satisfied customers and providers alike. With Upkeep, medical aesthetics has never been more exciting, engaging, and illuminating!

In what ways has the beauty industry changed since the pandemic?

The beauty industry has undergone an exciting transformation since the pandemic hit. There’s been a surge in self-care and at-home beauty treatments, and many brands and service providers have shifted their focus to online consultations and classes, making beauty accessible to a wider audience than ever before. Even medical aesthetics procedures like filler and botox have become less taboo, with more people embracing the idea of investing in themselves and prioritizing their well-being. Influencers like Alix Earle are leading the way in promoting authenticity and transparency, inspiring customers to share their experiences and tag their favorite providers. With TikTok and other platforms offering educational content and glimpses into the beauty routines of celebrities, everyone can feel empowered to pursue their glow-up with confidence. So let’s celebrate this evolution and continue to embrace the idea that beauty treatments are just another form of self-care and enhancement, like getting your hair or nails done or treating yourself to a new pair of shoes.

How do you strive to always keep Upkeep one step ahead when it comes to delivering the most up-to-date and desired services?

Absolutely! Upkeep is a dynamic and forward-thinking company that is committed to exceeding the expectations of its customers. With a passion for innovation, Upkeep is always at the forefront of the latest and greatest beauty treatments, working closely with its medspa partners to bring you the most cutting-edge services. The company also places a strong emphasis on technology, constantly leveraging data analytics and customer feedback to enhance its platform and provide an unparalleled user experience. With Upkeep, you can rest assured that you’re getting the best medspa treatments & providers in the business.

What has been your favorite part about founding and expanding the company?

One of the most exciting aspects of founding and expanding Upkeep is the ability to positively impact people’s lives by helping them feel confident and beautiful. Seeing our customers take control of their own beauty and wellness journey is incredibly fulfilling, and it’s a true passion of mine to empower them with the tools they need to succeed. I also love the dynamic and creative challenges that come with growing a business, and collaborating with our talented and dedicated team is always a joy. It’s a privilege to be a part of such an inspiring and uplifting industry, and I’m excited to see what the future holds for Upkeep!

Are there different ways you hope to keep growing this year? What are some of the plans you’re implementing?

Upkeep is thrilled to be expanding its footprint to new cities and states in the coming year, bringing its top-notch beauty services to even more customers. The company is also excited to explore new partnerships and collaborations with industry-leading beauty brands and service providers, all while investing in marketing and customer acquisition to fuel growth. In addition, Upkeep is committed to enhancing its platform and user experience, with a focus on providing personalized recommendations and seamless booking and payment capabilities. The future looks bright for Upkeep, and we can’t wait to see what’s in store!

What is Upkeep doing differently – and better – from all of its competitors?

Upkeep is revolutionizing the medspa industry with its comprehensive one-stop-shop approach that makes it easy for customers to access a wide range of high-quality treatments. With a sleek and user-friendly interface, Upkeep makes it a breeze for customers to find the best medspas in each city. The company’s rigorous vetting process ensures that customers receive top-notch services that are both safe and of the highest quality. Moreover, Upkeep is always pushing the envelope with its cutting-edge technology and data-driven approach to customer acquisition. With a dedication to constantly improving its platform and services, Upkeep is truly setting the standard for excellence in the medspa industry.

What are some beauty treatments you foresee taking over 2023?

It’s an exciting time for the beauty industry, with new trends and innovations constantly on the horizon. While it’s hard to say for sure which treatments will dominate in 2023, we can definitely anticipate some exciting developments. Non-surgical facial rejuvenation, body contouring, and skin tightening are all hot topics that we expect to see continued growth in. And as the world becomes increasingly environmentally conscious, there’s also a growing demand for natural and organic beauty products and treatments. Overall, the future of beauty is looking bright and full of possibilities!

How do you identify beauty fads and treatments that may be trending now, but likely won’t service your clients long-term? DO you still work with partners who offer services like that?

Upkeep is at the forefront of the beauty industry, using innovative data-driven techniques to stay on top of the latest trends and fads. By closely monitoring customer engagement and demand, Upkeep ensures that its medspa partners are providing safe, effective treatments that meet the ever-evolving needs of their clients. While Upkeep is always excited to collaborate with providers who offer trending treatments, the company places a strong emphasis on quality and efficacy, making sure that its customers receive the best possible results. With Upkeep, you can trust that you’re receiving the latest and greatest in beauty treatments while still prioritizing long-term health and wellness.

Do you imagine that tech and beauty will continue to evolve together?

I’m thrilled to say that the future of the beauty industry is looking brighter than ever! With the rapid growth of digital transformation, technology and beauty are evolving hand-in-hand. At Upkeep, we’re proud to be leading the charge in this exciting evolution. As the first marketplace to offer online booking and payment options for medspa treatments, we’re empowering consumers to take control of their medical aesthetics like never before. The demand for cosmetic procedures is on the rise, and we couldn’t be more excited to see how technology will continue to revolutionize the beauty industry. Upkeep is committed to being at the forefront of this change, and we look forward to playing a pivotal role in shaping the future of medspa treatments.