When it comes to effortlessly stylish, affordable, and confidence-boosting swimwear, Cupshe has long been a go-to brand. Now, in an exciting new partnership, the global fashion e-tailer has teamed up with country-pop star, entrepreneur, and fashion icon Jessie James Decker to launch an exclusive swim and apparel collection in collaboration with her brand, Kittenish. Introducing: Cupshe x Jessie James Decker with Kittenish Collection: Kissed By The Sun — a vibrant, Mediterranean-inspired line that is set to take over summer wardrobes everywhere. We sat down with the face of the collection herself to get the inside scoop!
A Match Made in Beachwear Heaven
The Kissed By The Sun collection, dropping today, February 21, brings together Cupshe’s signature beach-ready aesthetic with Kittenish’s bold, feminine style. The result? A stunning array of bikinis, one-pieces, swim cover-ups, vacation dresses, and jumpsuits designed to make every woman feel confident, beautiful, and empowered — without breaking the bank.
For the first time ever, Cupshe is also introducing matching couples’ styles, featuring five button-down tops and seven board shorts that coordinate perfectly with the women’s line. Jessie’s husband, former NFL star Eric Decker, even had a hand in selecting the men’s styles, ensuring they struck the perfect balance between stylish and wearable. “He absolutely did,” Jessie shares in an exclusive interview with GRAZIA USA. “Once we narrowed it down, we were having a big Zoom, and I had him come in and I’m like, ‘Would you wear this?’ He definitely was like, ‘No, no to this, yes to this, no to this.’”
Inspired by the Mediterranean
From breezy beach days to glamorous summer nights, Kissed By The Sun is designed to encapsulate the magic of a Mediterranean getaway. “I drew inspiration from my travels to the Mediterranean — the vibrant colors, stunning prints, and effortless beauty of the coast,” Jessie reveals. “My family is from Sicily, and I really wanted to capture that beautiful Italian vibe. I really think we accomplished it.”
This influence is evident throughout the collection, which features sun-drenched hues, eye-catching florals, and bold citrus tones reminiscent of an Italian summer. “It just feels so fresh and fun,” Jessie continues. “It’s festive, it’s bright, it’s florals — it stands out from the rest.”
Although Jessie goes to Italy every year to visit family, she painted us a picture of a typical Decker family beach day at their Florida waterfront home. It’s a scene familiar to many: her husband securing the best spot on the sand bright and early, a big cooler packed with drinks, music playing, and the kids enjoying the waves on their boogie boards. Jessie cherishes these moments, creating memories reminiscent of her own childhood summers on the Gulf Coast. She raved about the stunning blue waters, comparing them to the beauty of Hawaii. Jessie also gave a glimpse into her ideal summer playlist, perfect for a Kissed By The Sun vibe. Her picks include her own “Girl on the Coast,” the classic Bob Marley tune “Stir It Up,” Jimmy Buffett’s “Margaritaville,” and Empire of the Sun’s “Walking on a Dream.”
Designed for Every Body
One of the most exciting elements of this collection is its accessibility. With prices ranging from just $27.99 to $49.99 and sizes from XS to XL, Kissed By The Sun is all about inclusivity. “There’s a piece in this collection for every single person,” Jessie explains. “We’ve got beautiful one-pieces, a ribbed material that I love so much, sexy bikinis, full coverage options, high-waist styles — we really nailed it. There’s something in there for everyone.”
When asked which celebrity she’d love to see rocking her new line, Jessie names the effortlessly stylish Chris Hemsworth and his wife, Elsa Pataky. “I would love to see them in these pieces. I think they’re such a beautiful couple and I just feel like they would look really sexy in these pieces together — not that they need my help; they’re dressed great all the time, but I think they would look really great!” she gushes.
A Collection That’s True to Jessie james decker’s Style
For Jessie, authenticity is key. “I can’t really do anything unless it feels like it fits me,” she admits. “I can’t really fake anything. If you’ve been following me, you know that when I put my name and my brand on something, it’s just truly me. It’s fun, it’s bold, it’s bright — it’s everything I love.”
Her personal favorite from the collection? A stunning red patterned swimsuit that she describes as effortlessly sexy. “I love this one,” she says. “I feel like Eric could put on some cute little khaki, beachy, Italian drawstring pants with the matching red top, and it’s very sexy.”
Bringing the Collection to Life
To celebrate the launch, Jessie and Cupshe have worked together on a stunning campaign, shot by the talented duo France and Jesse Rambis. The imagery captures the essence of summer, with Jessie modeling the collection in sun-soaked, dreamy coastal settings.
Jessie Han, Senior Marketing Director at Cupshe, couldn’t be more thrilled about the partnership. “Jessie is truly unstoppable — a mom of four, singer, songwriter, best-selling author, and founder — she does it all with passion and grace,” Han said. “The Kissed By The Sun Collection celebrates our shared creativity, bringing warmth and confidence to every woman who wears it.”
Jessie James Decker’s Future in Fashion
Looking ahead, Jessie discussed her aspirations for her various ventures. With her cooking brand expanding into Walmart, her fashion line Kittenish now available at Kohl’s, and new music on the horizon, she’s focused on continued growth. However, she’s also looking towards the future with hopes to delegate more responsibilities to trusted teams so she can prioritize her family while still pursuing her passions. The multi-hyphenate explains that it’s all about finding the perfect balance between a thriving career and quality time with her children.
But if there’s one thing Jessie James Decker knows how to do effortlessly, it’s how to blend fun, fashion, and confidence into one powerhouse collection. And with Kissed By The Sun, she’s done just that, delivering a line that’s vibrant, stylish, and perfect for embracing the carefree spirit of summer. Whether you’re planning a tropical getaway with your man or simply soaking up the sun at home, these pieces will make you feel like the ultimate beach goddess. As Jessie herself puts it: “This collection is about celebrating every woman and every body, at any stage of life. I can’t wait for everyone to experience it!”
Cupshe x Jessie James Decker with Kittenish Collection: Kissed By The Sun: SHOP NOW
The Cupshe x Jessie James Decker with Kittenish Collection: Kissed By The Sun is now available to shop on both cupshe.com and kittenish.com. Fans can also shop select pieces in-store for a limited time at Kittenish locations in Nashville and Tampa. With a blend of affordability, style, and confidence-boosting designs, this collection is bound to be a summer staple.
And trust us — you won’t want to miss out on it!
