’Twas the night before Christmas, as Clement Clarke Moore wrote in 1823, and high in the Alps a chalet glowed like a lantern in the snow. Inside, a little penguin warmed his flippers by the fire. He had traveled all the way from Antarctica for a very special invitation.

Moments later, the door creaked open and his whole family waddled in, shaking snowflakes from their tuxedos. They greeted each other with happy squawks and looked around in wonder.

Then they spotted a gift waiting under the tree. Its red ribbon read Chanel Coco Neige 2026, the brand’s new winter collection for slopes and city alike. Together, they tugged the bow, and the magic began.

A Gift Wrapped in Red

Out tumbled a vivid red ski suit, bright as holly berries. Beside it lay jackets with graphic two-tone stripes and cozy check tweeds, all bursting with playful retro spirit.

A Story That Began in 2018

The penguin knew this tale by heart. Chanel first launched Coco Neige in 2018, with Margot Robbie photographed by Karl Lagerfeld, a nod to Gabrielle Chanel’s glamorous winters in St. Moritz.

Boyish Charm on the Slopes

At dawn, three skiers arrived in roomy, slightly boyish jackets. With hands tucked into denim pockets and bags slung over their shoulders, they laughed all the way to the chairlift.

Toasty Toes and Fluffy Mittens

The littlest penguin admired their lined mules, inspired by men’s loafers. Meanwhile, his grandmother tried on soft mittens and a chapka hat worthy of Doctor Zhivago.

Layers Made for Snowball Fights

Beneath every jacket hid soft jersey and touches of cashmere. So when the first snowball flew across the slope, everyone stayed warm and wonderfully chic.

A Palette Like Christmas Lights

Chanel’s beloved black and white twinkled beside pops of electric blue and sunny yellow. Against the snow, the colors glowed like ornaments on a giant tree.

Caught on Camera

Photographer Julien Martinez Leclerc captured the campaign amid sparkling powder. Our little penguin, of course, watched from behind a pine and practiced his proudest pose.

Dinner by Candlelight

By evening, everyone gathered for a candlelit chalet dinner, still dressed in their slope-ready finery. Outside, the snow kept falling softly on the rooftops.

Happily Ever After

At midnight, the whole penguin family clinked their cups of cocoa. Above the chalet, snowflakes danced on like tiny silver wishes for the year ahead.