TikTok, the app that revolutionized short-form video and captivated over 170 million American users, could soon face a significant shake-up. January 19 marks the deadline for a law that could effectively ban the app in the United States if its Chinese parent company, ByteDance, doesn’t find a U.S.-approved buyer. Let’s break down what this means, how it could impact you, and what to expect in the coming days.
Why Is TikTok Facing a Ban?
In April 2024, President Joe Biden signed the Protecting Americans From Foreign Adversary Controlled Applications Act. This legislation gives ByteDance nine months to divest TikTok to a U.S.-based owner or face a U.S. ban. Lawmakers who support the bill argue that TikTok’s ownership poses a national security threat, citing concerns over data privacy and potential foreign influence through the platform’s algorithm.
TikTok has repeatedly denied these allegations. CEO Shou Zi Chew stated, “We are committed to be very transparent with our users about what we collect.” Despite these assurances, the Supreme Court, hearing arguments on January 10, appeared inclined to uphold the law.
What Happens If the Ban Goes Into Effect?
Contrary to popular belief, a ban doesn’t mean TikTok will vanish overnight. Here’s how it might unfold:
- No More Downloads: TikTok will no longer be available in the U.S. on Apple’s App Store or Google Play Store after January 18. Existing users can continue scrolling and posting, but they won’t receive updates or security fixes, leading to potential glitches and vulnerabilities over time.
- No Automatic Deletion: If you already have TikTok installed, it won’t be forcibly removed from your device. However, the app’s functionality could degrade as ByteDance loses the ability to maintain and improve the platform for U.S. users.
- Impact on Content Creators: TikTok’s dominance in influencer marketing — it’s the top platform for brands — means many creators could see significant income loss. TikTok estimates that creators may collectively lose $1.3 billion in the first month of a ban.
Is It Illegal to Use TikTok After a Ban?
No, it won’t be illegal to have TikTok on your phone or continue using it. The law targets app distribution rather than user behavior. However, technical challenges may make the app increasingly difficult to use.
Can TikTok Be Saved?
ByteDance has sought to delay the ban through legal appeals, including a December request for an emergency injunction. Investors, including former Dodgers owner Frank McCourt and investor Kevin O’Leary, have expressed interest in acquiring TikTok to prevent a ban. However, no deal has been finalized, and time is running out.
What Alternatives Are Emerging?
As TikTok’s future hangs in the balance, users are exploring other platforms. Lemon8, a ByteDance-owned app with similarities to Pinterest and Instagram, has gained traction — but it could face the same fate due to its shared ownership. Other platforms like Meta’s Instagram Reels and YouTube Shorts may also benefit from a potential TikTok ban.
What Should You Do Now?
If you’re a TikTok user or creator, here are some steps to take:
- Save Your Content: Download any unpublished drafts and favorite videos to avoid losing them.
- Diversify Your Platforms: Build a presence on Instagram, YouTube, or other emerging apps.
- Stay Informed: Keep an eye on updates from TikTok and news outlets as the deadline approaches.
The Bigger Picture
A TikTok ban would mark a significant moment in the ongoing debate over data privacy, digital freedom, and international tech relations. While many users hope for a resolution that keeps TikTok accessible, the outcome remains uncertain. Whatever happens, this decision will shape the future of social media and influencer marketing in the U.S.
