
The Lunar New Year, also known as Chinese New Year or Spring Festival, is a time of renewal, celebration, and honoring age-old traditions. This year, the festivities begin on Wednesday, January 29, as we welcome the Year of the Wood Snake (2025) — a symbol of wisdom, transformation, and prosperity in the Chinese zodiac. As families and friends gather to share meals, exchange red envelopes, and set intentions for the year ahead, it’s also the perfect opportunity to indulge in festive shopping.
Luxury and lifestyle brands are embracing the holiday with curated Lunar New Year collections that pay homage to its rich cultural significance. Whether you’re looking for fashion pieces in auspicious shades of red and gold, beauty launches inspired by tradition, or limited-edition spirits for your celebration table, these capsules bring a modern twist to timeless customs.
In this guide, we’ve rounded up the best finds across fashion, beauty, and beyond to help you celebrate in style. From intricate designs that nod to the artistry of Chinese culture to thoughtful gift ideas that align with the holiday’s themes of luck and abundance, there’s something for everyone.
The Lunar New Year is more than a holiday — it’s a moment to reflect on the past, embrace new beginnings, and step confidently into the future. And what better way to do that than by incorporating elements of joy and prosperity into your wardrobe, home, and beauty routine? Let these thoughtfully crafted collections bring an extra touch of magic to your celebrations this year.
Keep scrolling for our top picks that will have you ringing in the Year of the Wood Snake in style and good fortune.
2025 Lunar New Year Capsule Collections:
FASHION
Louis Vuitton: SHOP NOW
FENDI: SHOP NOW
Bulgari: SHOP NOW
Gucci: SHOP NOW
Bottega Veneta: SHOP NOW
Miu Miu: SHOP NOW
Jil Sander: Shop NOw
Canali: shop now
Jacquie Aiche: shop now
Yvonne Léon: shop now
Cece Jewellery: Shop now
Lito: Shop now
Uncommon James: Shop now
Kate Spade: Shop now
Marc Jacobs: Shop now
Birkenstock 1774: Shop now
KOIO: Shop now
Cole Haan: Shop now
PALM ANGELS: SHOP NOW
RAINS: SHOP NOW
CHARLES & KEITH: SHOP NOW
PANDORA: SHOP NOW
BEAUTY
DIOR: SHOP NOW
CHANEL: SHOP NOW
Guerlain: Shop NOw
CHARLOTTE TILBURY: SHOP NOW
LAURA MERCIER: SHOP NOW
Dyson: shop now
ORIBE: SHOP NOW
SEPHORA: SHOP NOW
ESW Beauty: Shop now
LIFESTYLE
WILLIAMS SONOMA: SHOP NOW
POTTERY BARN: SHOP NOW
JOHNNIE WALKER Blue Label: SHOP NOW
L’Or de Jean Martell: Shop now
Don Julio 1942: Shop now
Martell Cordon Bleu x Wu Jian’an: Shop now
LOUIS XIII: Shop now
Hennessy x Shuting Qiu: SHOP NOW
RÉMY MARTIN x HUANG YUXING: SHOP NOW
SUGARFINA: SHOP NOW
Glasshouse Fragrances: Shop now
Buccellati: Shop Now
Lalique: Shop now
Casetify: Shop now
MONTBLANC: SHOP NOW













