Mark your calendars because Amazon Prime Day is just around the corner, landing on July 16 and 17. This 48-hour shopping extravaganza promises deep discounts across a vast range of products, making it the perfect time to snag those designer sunglasses you’ve been eyeing or finally upgrade your home entertainment system.

But with so many deals flying around, navigating Prime Day can feel overwhelming. That’s why we’ve compiled everything you need to know to conquer Prime Day and emerge victorious (and with a lighter wallet) on the other side.

Prime Membership: Your Ticket to Savings

First things first: Prime Day is exclusively for Prime members. But don’t fret if you’re not one yet! You can sign up for a free 30-day trial to unlock Prime Day access and all its benefits, including free one-day shipping, exclusive deals, and access to Prime Video. Think of it as your VIP pass to the ultimate shopping event.

Get Prepped, Get Savvy: Planning is Key

Prime Day isn’t just about mindlessly adding things to your cart. A little planning goes a long way in maximizing your savings. Here’s how to be a Prime Day pro:

• Create a wishlist: Browse Amazon in the weeks leading up to Prime Day and add tempting items to your wishlist. This way, you can quickly track price drops and prioritize purchases when the deals go live.
• Research and compare prices: Don’t be fooled by the “discount” tag. Use price trackers like CamelCamelCamel to see a product’s historical pricing and ensure you’re getting the best deal.
• Set deal alerts: Many shopping websites and browser extensions offer deal alerts that notify you when specific products go on sale. Utilize these tools to ensure you snag those limited-time offers.

Early Bird Gets the Deal: Prime Day Hacks

While Prime Day officially kicks off on July 16, Amazon often releases “early access” deals in the days leading up to the event. Keep an eye on the Prime Day page and download the Amazon app to stay updated on the latest lightning deals and promotional offers.

Lightning Deals: The Thrill of the Hunt

Prime Day is notorious for its “Lightning Deals,” which offer limited quantities of products at deeply discounted prices. These deals disappear fast, so be prepared to act quickly! Have your payment information saved on your account for a smoother checkout experience.

Beyond the Deals: Prime Day Perks

While discounts are the heart of Prime Day, the event offers additional benefits to members. Look out for exclusive Prime Day movie releases and special offers on Amazon Music subscriptions. It’s a chance to treat yourself to some entertainment alongside your shopping spree.

Remember: Shop Smart, Not Just Because It’s on Sale

Prime Day’s allure is undeniable, but remember, responsible shopping is always in fashion. Stick to your budget and prioritize items you genuinely need or have been wanting for a while — trust us, it’s easy to get caught up in a shopping frenzy.

Prime Day can be a goldmine for savvy shoppers. With careful preparation and a dash of strategy, you can emerge from this shopping extravaganza with a wardrobe refresh, a tech upgrade, or simply a feeling of accomplishment. So, get your wishlists ready, GRAZIA readers, and prepare to conquer Prime Day 2024!