MFW: Peter Hawkings’ First Show At Tom Ford Was A Fabulous Note
In Consistency
For his debut show, the new creative director of Tom Ford,
Hawkings, uprooted the runway to Milan
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show, the first show for Peter Hawkings, during the
Milan Fashion Week Womenswear Spring/Summer 2024 on September 21,
2023 in Milan, Italy. (Photo by Justin Shin/Getty
Images)
Replacing Tom Ford at Tom Ford is no simple feat. But when the revered
creative director bid farewell to his eponymous brand following its
USD $2.8 billion sale to Estée Lauder in April, the shoo-in to take
the mantle would surely be the person who has spent the last 25
years working alongside Tom Ford (the man)—first at Gucci and then
at Tom Ford (the brand). Enter, Peter Hawkings.
“In Peter Hawkings the brand has found the perfect Creative
Director,” Ford said in a statement in April. “Since the
creation of Tom Ford menswear, Peter has been instrumental in the
success of the brand. He is an incredibly talented leader with
tremendous industry experience, and his appointment gives me
confidence that my commitment to creating fashion products with the
highest level of design and quality will continue.”
The extra flashy passing of the baton moment happened on
September 21 in Milan, a fitting city for a house who has always
shown in New York (Ford is from Texas, after all) and, under new
leadership, is looking to position itself as the global luxury
label it has proven itself to be. A fresh start in a new city.
Hawkings, a Central Saint Martins graduate, remained consistent
to the cause in Milan overnight, in a way that will likely be
different from Sabato De Sarno’s first collection over at
Gucci tomorrow post
Alessandro Michele’s shock departure last year. In Hawkings’
Tom Ford world, everyone is glamorous, sexy and
elegant—and when we say everyone, we mean men and women. Prior to
Ford leaving, he was looking after womenswear in Los Angeles and
Hawkings was overseeing menswear in London. But on the SS24 runway,
they were together. Suits in midnight velvet, white leather and
chocolate brown, were unisex and in unison. Shirts were opens. Belt
buckles were matching. Some female models sauntered down the
catwalk in tiny shorts— the star of this SS24 season—others in
ruffled button-downs with leather skirts, slinky evening gowns, or
tasselled minis fit for the Milanese night.
Ford and his chairman, Domenico De Sole, will be staying on as
advisors until the end of 2023, helping to shepherd Hawkings
through this first collection, before Ford looks to continue his
career in film. While it may have seemed like a case of “It’s Tom
Ford’s world, and Hawkings is just playing in it”, Hawkings kept
what we love about Tom Ford consistent, and if anything, by his own
admission, brought he quality of the menswear to the womenswear. A
decision we can get behind.
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the
Tom Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)
MILAN, ITALY – SEPTEMBER 21: A model walks the runway at the Tom
Ford fashion show during the Milan Fashion Week Womenswear
Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by
Justin Shin/Getty Images)