Billy Arora, originally from Canada, is known for her work in the high-fashion industry, staring in campaigns from Hermès and Yves Saint Laurent and most recently gracing the cover of Harper’s Bazaar.

This project was two years in the making, but it’s finally ready to be unveiled. In a statement on her Instagram account, the model expressed her excitement at finally achieving her lifelong dream and promised the project would be worth the wait. “I’m so excited (emo) about seeing this vision come to life,” Billy said. “It’s been a passion project over the last two years, and I can’t wait to share it with everyone this September. I hope this will make you feel something.” In the same post, Billy shared the inspiration behind the brand, adding, “I wanted to create something that combines a lot of things that are special to me, including fashion, sustainability, and the expression of emotions through words.”

Billy is known for her dark and melancholic style that she shares through many of her modeling shots on Instagram, which is why the audience can’t wait to see what kind of clothes will be released.

According to the model, the upcoming fashion line will be very different from anything we’ve seen in recent years. The model wants to celebrate individuality by producing limited-edition collections of clothing that allows everyone to express themselves through fashion.

Centiments’ design will have a dark, emotional, and mysterious aura complemented by high-quality materials. The brand uses the finest, make-to-order organic cotton fleece for all products and guarantees ethical production. To reduce environmental impact, all tags and packaging for shipment are plastic-free and made from recycled materials.

Billy has always advocated sustainable use of resources where possible. Unlike many existing brands that serve eco-aesthetics or greenwashed brand images, Billy strives to offer a modern aesthetic line focusing on aesthetics and designs. Her mission is to create something distinctively unique from other fashion brands offering a holistic user experience and quality at the core. Centiments will launch this October.