Who’s ready for a Valentino girl summer? After testing the waters with a pop-up last summer at The Maidstone in East Hampton, Valentino is heading back East — and this time, planting permanent roots at a new two-story boutique on Main Street in East Hampton. Designed to transport the Hamptons set into the world of Creative Director Pierpaolo Piccioli, the store — adorned with mid-century rattan furniture, antique Tuareg rugs, and bamboo shades that beautifully fill the 2,990-square-foot space — has a beachy flair balanced with a healthy helping of la dolce vita.
In true Piccioli style, the open concept and relaxed environment filled with greenery makes you feel at home — that is, if your home were filled with racks of stunning garments. Those who stop by will be able to browse new summer arrivals alongside coveted capsules, including Valentino Escape 2022, inspired by prints from Round Rain (1966), Valentino Waves multicolor (1970), and the Giraffa re-edition (1966) collections. In the heart of the village and fewer than two miles from the ocean, the location is oh-so perfect for a quick drop-in to grab last-minute fashion necessities, including kaftans, swimwear, flowy dresses, and kimonos for the ladies, as well as Bermuda shorts, shirts, sweatshirts, and T-shirts in light fabrics for the fellas.
If last year’s busy pop-up is any indication, expect a crowd daily — likely including some of Mr. Piccioli’s A-list pals who call the Hamptons home during the summer season. Visit Valentino Escape at 53 Main St, East Hampton, New York.
