Every issue, GRAZIA USA highlights Game Changers, who inspire, educate, and celebrate individuality, beauty, and style. Meet Lauryn Evarts Bosstick, the creator of The Skinny Confidential blog, podcast, and lifestyle brand.
The Skinny Confidential brand was developed when I was in college, bartending, teaching Pure Barre and pilates and BROKE AS A JOKE. I joined a sorority, but when they told me the fees? My God. At the time, there was NO way I could pay $800 dollars a semester for community. From that, I saw this white space for creating kind of an online sorority, a community if you will. I wanted to create a community where women from all over the world could share their tips and tricks for fitness, diet, beauty, wellness, sex, life hacks, you get it. Now, 13 years later, The Skinny Confidential community has grown into two best-selling books, a hit podcast with 130 million+ downloads, and a product line.
Not only have I learned so much over the years from getting to talk to experts on the podcast & featuring people in my 2nd book, GET THE F**K OUT OF THE SUN, but the community has also taught me the best hacks. Our goal now is to serve the community with valuable content, amazing guests, and a product line that saves them time…all wrapped in pink. (See: The Hot Mess Ice Roller and Hot Save Razor!)
My intuition and connection with the audience play a huge part, but at the same time I’m incredibly strategic with setting goals and creating the systems to reach those goals. The TSC team and I are in touch every single day, planning launches, goals, blogs, and podcasts. But sometimes I set aside time to just THINK. I come up with ideas when I’m thinking or when habit-stacking. (For me, that’s meditation with my toe stretchers on while doing red light therapy with a crystal mask on.)
I’ve really tapped into creation mode lately by setting boundaries. That means working on my next book, creating product ideas and design, retaining content for podcasts and blog ideas, brainstorming anything, interviews, everything. The creative process is where I thrive. So, I’ve been trying to say YES to more creation and NO to unnecessary Zooms, meetings, emails, to-do lists, and asks in general.
Really, it goes back to the book, The Slight Edge: It’s to always be tapping into what made you popular in the first place, but in an evolved way. For The Skinny Confidential, that’s the blog. It’s always been the mothership and what captured the community.
As the brand evolves, we’re still creating content but we’re also doing it with a podcast and product line as well as the blog. I always want to be doing what people first fell in love with, but fluffed up for current times.
I hope that my kids will do whatever the f**k they want and what makes them happy when it comes to a career. If they want to become an entrepreneur, great. I have a big toolbox for them for this particular career. But if they want to be a bartender or a doctor or a teacher or a hairstylist, then I want to hold space for whatever that looks like.
There are so many people out there wanting to be entrepreneurs. They have incredible, unique ideas. They’re smart, charismatic, but they don’t execute. If you don’t execute, you can ’t produce. Execute. The time is now. — As told to Melissa Cronin
