Two years ago, many parts of everyday life were transported to our living rooms. From work-from-home mandates making remote work the new norm, to gym closures forcing us to get creative in our fitness pursuits. Americans spent a pretty penny across a wide range of prices, from $3,000 cardio machines to $20 yoga mats. From March to October 2020, health and fitness equipment revenue more than doubled to 2.3 billion U.S. dollars, per NPR retail data via The Washington Post.

While most think of exercise mats, free weights, or stationary bikes when they consider working out from home, Frame Fitness saw a gap in the at-home pilates market. The company’s Frame Reformer is a game-changer for those wishing to continue their pilates routine remotely, bringing users to new levels of performance, ease and efficiency.

Melissa Bentivoglio and Lee Belzberg are fitness and finance aficionados that came together to launch Frame Fitness. After completing classical ballet training, Bentivoglio went on to discover her love for pilates and its parallels with her previous passion. This led her to open her own Pilates studio, which donned her first proprietary reformer that she began designing in 2018. Bentivoglio partnered with her entrepreneur husband and together they secured investments from major industry players such as Core Health & Fitness CEO Michael Bruno and 24-Hour Fitness CEO Mark Mastrov.

Bentivoglio’s baby, the Frame Reformer, is changing the way people exercise at home. The machine is equipped like a traditional pilates reformer with a rolling carriage, stationary platform, and specially fitted handlebars. The patent-pending technology is first of its kind, and the elegant-looking machine will elevate any home space and workout routine.

The reformer’s interactive digital screen allows users to exercise alongside Frame’s talented instructors without having to give up the comfort of their own home. The machine includes an extensive library of both on-demand and live class options, allowing you to access your favorite instructor any time of the day. The reformer has two different colorways, “Sunrise” and “Midnight,” and both are equally modern and aesthetically pleasing. With a price-point coming in at just under $3,000 in its current pre-order offer, this personalized exercise experience is one-of-a-kind.

Known for being equally as impactful for the mind and the body, Pilates is excellent at targeting specific muscle groups, building flexibility and core strength, and improving overall mindfulness and well-being. To learn more about Frame Fitness or to take a look at their reformer, visit their website or follow them on Instagram for updates.