In 1917, in London, Ciro Jewelry debuted in fashion jewelry selling faux pearls. In 1920, the company crossed the Atlantic to open its second—and first American—costume jewelry store in Los Angeles, seeing California of the Roaring Twenties as a perfect stage for expanding its business. That epoch was marked by modernity coming into everyday life in the form of new technology—automobiles, moving pictures, radio—that reached most of the US population. On the other hand, practicality came to reign in people’s minds and tastes, both in daily life reflected in the rejection of luxury and the growing affinity with practical things. Unfortunately, the modern concept of sustainability was not yet on-trend.

Staying in tune with what’s on-trend has always been Ciro Jewelry’s forte. Keeping a delicate balance between the fine jewelry’s exquisite design and artistry and the fashion—a.k.a. costume—jewelry’s accessibility and practicality, the company has preserved–and secured itself— a unique place in the industry as one of the best representatives of the so-called semi-fine jewelry sector. It survived and came as a winner through decades. The brand saw its rebirth with the advent of the diamond’s near-twin—cubic zirconia. Ciro’s high design tradition, coupled with the artificial stone’s brilliant properties, have propelled Ciro Jewelry to a renewed recognition in the 2000s.  After a brief period of obscurity and a series of ownership changes, the Ciro Jewelry brand was back in business in 2006 when the brand opened several stores in Austria, Switzerland, and Germany.

The brand’s comeback was triumphant. Whereas practicality was the word of the 1920s, sustainability has become the ongoing modern-day’s concern and a healthy obsession. Fine jewelry uses gems whose origins are often murky and unethical as they are mined in horrendous conditions. Ciro’s CIROLITs—the proprietary name for gems the company uses—are 100-percent sustainable. Since the 1970s, some forty years after discovering the lab process of making cubic zirconia, the stone has rivaled and at times outshined diamonds, both mined and lab-made.  The latter is 40 to 50 percent the price of a mined diamond, whereas CZ comes at a fraction of a diamond’s cost.

As a result of meticulous handiwork and on-trend design, Ciro produces designer jewelry of fine jewelry quality. Ciro’s pieces made from premium 925 sterling silver and 18 ct gold-plated silver won’t cause any harm to the skin and will last a lifetime. With cubic zirconia, crisp and clear and free of any irregularities, nano emeralds, corundum blue sapphires, and rubies, Ciro pieces are as close to fine jewelry as possible. Ciro’s three collections—First Love, Black Tie, and Cocktail—will find admirers in all age groups and will be a perfect fit for many occasions. To enjoy Ciro’s collections’ full scope, visit their website and follow them on Instagram.