Fur, the body care brand that feels like it works, has launched its newest product today: All Body Wash. This daily pH-balanced restorative oil wash is intended for all bodies to wash and cleanse, leaving your skin feeling both hydrated and soft.

With key ingredients like skin-reviving and intensely hydrating Sweet Almond Oil, conditioning and protecting Castor Seed Oil, healing and moisturizing Vitamin E, as well as Fractionated Coconut Cleanser, we can promise you’ve never used a body wash like this one, and you’ll never go back to anything else. Fur All Body Wash has a unique formula — apply liberally to the body, and while you rub-a-dub-dub, the oil transforms into a velvety soft, milky wash that won’t leave you feeling stripped. And when they say “All Body,” they mean it: you can use this body wash pretty much anywhere and everywhere, including the pubic area, underarms, chest, legs, and face. 

But don’t take our word for it: GRAZIA spoke to Fur’s founders, Laura Schubert and Lillian Tung, about the brand’s newest launch.

What inspired Fur to venture into body wash?
For years, people have been asking us for an intimate cleanser — but to be honest, we’re not the type of brand that makes single-use products. We felt there had to be something better out there than just an intimate wash. We created something safe and pH-balanced for the pubic area but also great from head to toe.

How has the market influenced the new products? 
This is a product our customers have been asking for many years. We spent a lot of time listening to the Fur family on what they want to see from us and the All Body Wash is a reflection of what we heard from them and what we felt was unique to our brand!

Who is the body wash for, would you say? 
We call our body wash the All Body Wash because it is for all bodies, everywhere. This is a product for anyone who has body hair or skin that they want cleansed, softened, and balanced.

How does the body wash and lotion work in conjunction with the other products?
All Body Wash should be used everyday to cleanse skin and body hair. We recommend following up with Fur Oil or Stubble Cream out of the shower to maintain soft hair, smooth skin, and minimize ingrown hair.