
What’s good, America? GRAZIA USA asks fashion industry leaders and influential voices to share their secrets to a life well-lived: from the small delights of daily coffee orders to thought-provoking literature and more complex topics like sustainability and social activism. Welcome to #GOODQuestions.
Here, we chat with fashion designers, Dan and Dean Caten, about the Dsquared2 Fall Winter 2021 collection unveiled during Milan Fashion Week.
#GOODQuestions With Dan and Dean of Dsquared2
#GOODSource
How was the process of sourcing and designing different this
season compared to past seasons?
There is always a lot of work to be done when preparing a new
collection, even before the challenges presented by COVID existed.
Certain procedures take a bit longer but with the right attention,
planned activities, and a passionate team, you can get the job
done. We manage to brainstorm with the team frequently—sometimes in
person, sometimes remotely—but starting with the SS21 season, we
have learned how to manage the work digitally. There is always
something to learn and even if the current times require a bit more
work to bring our vision to fruition, this still encourages us to
give more and more and stay focused.
#GOODInspo
Who or what was the source of inspiration for the
collection?
If we were to summarize the new collection, we could say the
DSQUARED2 Fall Winter ’21 Co-Ed Collection knows no boundaries when
it comes to an open mind for expression of creativity and style.
The collection is about a triple threat combo of the Canadian
outdoors, the metropolitan lifestyle, and impeccable Italian
tailoring that fully intertwine creating a new-age storyline.
#GOODLuck
Do you have any day of show rituals that bring you good
luck?
When we used to get ready for the show, we would always ensure that
we were both in a good mood and thinking positive thoughts. To get
us there, we always listen to music, hum, and joke. This helps us a
lot to alleviate the stress of the moment and in the end, it is not
a real ritual but something we always do and that we love to do.
Even though some modalities have changed now there are still
moments that we keep in the creative process.
#GOODLooks
What’s your favorite look or piece from the collection and
why?
The collection is about a mashup of different styles and we love
the way you can shape the look with different items. We love the
full co-ed collection but some of our favorite items include the
oversized coats, joyful sweaters, and the holiday on ice
inspiration of skating costume in dresses.
#GOODGirl
Who is the woman you design for?
A woman who has fun with styling –who is not afraid of putting
together different elements, fabrics, and accessories. A joyful
woman who chooses different colors and shapes with personality. A
woman who feels good about what she is wearing and loves to express
it. She is confident at the same time and independent, modern. She
expresses herself through her femininity and attitude. She is not
afraid to dare. She is real.
#GOODPractice
How has COVID-19 affected the way that your brand has
approached fashion week and the presentation of new
collections?
We had to adapt to the sensitive times and this was challenging for
us as we love a big celebration and being close together with our
team and the people who inspire us. We miss the atmosphere and
energy that only a live show can give you but understand the
situation and have worked hard to navigate the current times to
present our vision. We still hope to be able to get excited and
excited live very soon.
#GOODCause
In what way do you hope your collection makes a positive
impact?
We maintained a good attitude and overall vibe while working on the
collection. We really wanted to transfer joyful and lovely inputs
within the collection itself and through the video
presentation.
A happy-go-lucky headspace in which to let go, be your true self,
and possibly explore being something else entirely, lose yourself
to dance and fall back to earth with a smile. An ideal dimension in
which a domestic reality evolves into a cosmopolitan utopia where
Canadian forests and strobe lights effortlessly cohabitate the same
room.
#GOODFeels
Do you think it’s important virtual shows recreate the vibe of
a show or create an entirely new experience?
Digital is a very good way to communicate and it has great
potential but the way physical shows resonate with the audience is
very different. Digital and physical shows must be complementary,
but they need each other to transfer an emotional and complete
brand experience.
#GOODExperience
Were there any experiences or lessons that you’ll take away
from this unique season?
We have learned a lot not only from this last fashion season but in
general from the last year. We are also convinced that when there
is a team to support you and a lot of passion, you always find the
means to work. These last seasons have made us reflect both from a
creative point of view and given us the opportunity to understand
the consumer better. Times have changed and so do habits. The
important thing is to be able to develop something that is in line
with our DNA and that always gives something more.
#GOODMemories
Tell us about a favorite fashion week memory.
One of our best memories is certainly our last true runway show
last January before COVID struck Milan and we celebrated our 25th
brand anniversary. There was so much excitement and we were so full
of energy surrounded by our collaborators, friends, and customers.
Sister Sledge came out and performed at the finale while a
slideshow of our childhood and brand memories played on the
screens. Oh such a great moment we will never forget!
#GOODViews
What were you watching most while designing this
season?
We’ve been in Milan—you can’t beat the views of the city skyline!
It will never grow old to us.
#GOODMusic
Current fave songs you listened to while working on this
collection?
The last collection was all about pop music and very dynamic
sounds. We are so inspired by the music industry and the icons
within it.
#GOODMorning
What’s your morning routine? What’s the first app you open each
day?
A good and healthy breakfast. We never go without it—it’s the best
way to start the day.
#GOODVibes
Who in your life brings you good vibes and positive energy
every day?
Easy! We are a family and team duo. We charge each other up. Our
bond is what gives us strength and motivation.
#GOODDay
What makes your day go from good to great?
Waking up to sunny, cloud-free skies definitely makes everything
great!
#GOODQuotes
Quote to live by? Quote you love?
Never take yourself too seriously and Sky is the limit.
#GOODBye2020
What won’t you miss about last year?
It was a very difficult year for everyone. We will certainly not
miss the year itself but think that it will leave something
meaningful into everyone as we begin to return to normalcy.
#GOODReads
What’s the last good book you read?
We would say a movie more than a book that we really loved was
I, Tonya which we actually have pulled some inspiration
from in our latest collections.
#GOODGrace
What helps you connect with your inner grace and
goodness?
Just taking a moment to stop, have a deep breath, and meditate.
Sometimes we just take some time alone and thus have the
opportunity to reflect within ourselves.
#GOODEats
What is your fave recipe to make?
We have a lasagna recipe that our Italian grandmother used to
prepare for us when we were children. It’s one of our favorites to
make and always brings back memories from our childhood when we sit
down together to eat.
#GOODLife
Define what a good life means to you.
A good life means being able to do what you love and living
surrounded by affection. We are lucky enough to live our life
together doing what we love—this is a good life and the best we
could have asked for.
#GOODNight
What is the last thing you do before bed?
We round out each day the same, check the agenda for tomorrow and
then listen to one last song.












