London has a way of testing one’s polish. The skies brood, the pace quickens, and the shows demand a certain equilibrium of heritage and edge. For Paige Lorenze, who invited Grazia USA into her glam chair ahead of Daniel Lee’s Burberry Spring/Summer 2026 show, that balance began with something deceptively simple: skin.
“The first thing I always do is skin prep,” she said without hesitation. “I am so obsessed with Yon-Ka Paris skincare — it changed my skin. If my skin feels hydrated and fresh, I’m in the best mood. I’ll always do a shower, prep, and then seal it all in with a mask. I love the Dr. Jart ones — I buy them in bulk.”
It’s a routine that feels characteristically Lorenze: practical, disciplined, but never clinical. The prep sets the tone, especially during Fashion Week, when schedules fray and appearances matter more than ever.
Finding Ease in Heritage
Known for her unfussy downtown uniform, Lorenze was quick to note the synergy between her personal style and Burberry’s archive. “I think Burberry makes that balance feel so effortless,” she explained. “When a brand has an archive as rich as Burberry’s — with silhouettes, patterns, and tailoring that are instantly recognizable — you don’t have to overthink it. The pieces already carry such a strong sense of heritage, so I like to style them in a way that feels natural to me. The contrast between polish and ease is what makes it feel cool and current rather than overly styled.”
Her perspective echoes Lee’s own mission at Burberry: to modernize the codes without stripping them of their lineage.
The Red Jacket Moment
Every look requires an anchor. For Lorenze, it arrived in the form of a showpiece jacket pulled straight from the runway. “It’s oversized in the best way and in this deep, striking red that feels so rich and powerful,” she said, recalling the instant she put it on. “I knew it was special. It’s bold but still so elegant, and it instantly made the whole look feel like a moment. That duality — commanding yet refined — was echoed on the runway itself, where Lee pushed trenches and tailoring into sharper, more sculptural territory.
A Mood Board That Bridges Worlds
Burberry’s marketing, Lorenze admitted, has long been a touchstone for her own creative pursuits. “I’m constantly in awe of Burberry’s marketing — it’s always so sharp, with just the right mix of humor, authenticity, and that unmistakable British heritage,” she said.
Those influences bleed into her work at Dairy Boy, where a new cashmere collection drops October 9. “At Dairy Boy, we really strive to capture that same spirit in our own way. So yes, you’d definitely find some iconic Burberry campaigns on my mood board, but also Kate Moss in the ’90s — and even vintage equestrian imagery.” It’s a collage of references that underscores her approach: high heritage, low fuss.
London’s Distinct Energy
Fashion capitals each carry their own charge, and Lorenze was quick to distinguish London’s. “London always carries this moodier, edgier energy, but at the same time it feels incredibly refined and classy,” she said. “I love leaning into that, especially when wearing Burberry, because the brand embodies both polish and edge so seamlessly.” That tension — between sharpness and softness, grit and grace — felt like the throughline of her entire get-ready ritual.
The Hacks That Keep It Real
For all the polish, Lorenze isn’t above a few pragmatic tricks. “A slick bun with hair mask in it,” she revealed. “It looks polished, but secretly I’m hydrating my hair at the same time.” In the background: Justin Bieber’s new album, Swag. “I’m obsessed.”
What She Took Away from Burberry SS26
Once seated, Lorenze was unequivocal about what struck her most. “The outerwear,” she said firmly. “Burberry always reinvents the trench in a way that feels modern but keeps the heritage alive.” It’s a sentiment that mirrors her own ethos — bridging timeless foundations with a personal, contemporary ease. And just as Lee continues to reframe Burberry’s icons for a new generation, Lorenze’s GRWM proves that the rituals of getting dressed can be as revealing as the clothes themselves.
