Kylie Jenner’s Euro summer just made one thing clear: Otra Eyewear is the sunglass brand of the season.
When Kylie Jenner steps out in a new accessory, the internet takes note — and this summer, the beauty mogul and global fashion muse has been serving a masterclass in jet-set eyewear. From beach days in Saint-Tropez with sister Kendall to dancing in Venice with Timothée Chalamet during Jeff Bezos’ wedding weekend, Jenner hasn’t gone anywhere without her go-to shades: an unreleased style from the newly launched Otra x Grandquist collection.
The Cult-Favorite Collaboration Everyone’s Been Waiting For
The exclusive collaboration between cult-favorite brand Otra Eyewear and design duo Alexandra and Mackenzie Grandquist officially launched July 18, but Jenner has been debuting the frames for weeks — turning paparazzi photos into pre-launch gold and sparking a style frenzy across fashion TikTok and Instagram. And for good reason.
The capsule pairs bold architectural silhouettes with understated elegance, resulting in sunglasses that feel sculptural, seasonless, and strong. Crafted with precision detailing and premium materials, the drop reflects a shared design language rooted in minimalism — but with a striking, fashion-forward edge that’s impossible to ignore.
“Our concept focused on the frames — keeping the images minimal, natural, with skin and subtle accessories,” said Alex and Mack Grandquist. “We aimed for strong, elevated imagery that highlights the designs and showcases the silhouette of each frame.”
The result? A collection built for modern icons — like the Khy founder herself.
Kylie Jenner: The Unofficial Face of the New Otra Eyewear Launch
Whether she’s stepping off a private jet with daughter Stormi, catching rays on the Riviera, or walking hand-in-hand with her Hollywood beau, Kylie Jenner has an undeniable loyalty to Otra. So far this summer, the It-girl has worn the unreleased frames:
June 26: at Jeff Bezos’ pre-wedding party in Venice
June 27: leaving the Gritti Palace Hotel
June 29: flying out of Venice post-wedding
July 3: during a yacht day with Kendall in Saint-Tropez
July 7: at Pampelonne beach with Timothée Chalamet
Now that the frames have officially dropped, fans can finally shop the exact styles she’s been wearing at OtraEyewear.com — though the limited-edition pieces are expected to sell out quickly.
“Otra has always stood for individuality and self-expression,” said Linda Hammond, CEO of Otra Eyewear. “Partnering with Grandquist allowed us to push the boundaries of that vision in a truly elevated, artful way.”
GRAZIA’s Pick: The Shades That Make the Look
The sleek silhouette Kylie Jenner wore in Saint-Tropez is poised to become the frame of the summer — perfect for pairing with everything from linen sets to sculptural swimwear and slicked-back buns.
Minimal yet impactful. Sculptural yet wearable. This is the kind of eyewear that feels less like an accessory and more like a signature.
Otra x Grandquist Capsule Collection: Shop the Drop
The Otra x Grandquist capsule is available now in limited quantities, exclusively at www.otraeyewear.com.
