Paris Hilton and Juicy Tubes: a duo so iconic, they practically defined the early 2000s. Long before “that’s hot” became a catchphrase and lip gloss achieved cult status, there was Paris — glossy-lipped, impossibly glam, and always a step ahead of the trend curve. Now, as Grazia USA’s Spring/Summer 2025 cover star, she’s teaming up with Lancôme to remind us that some things never go out of style.
The year was 2002. Paris ruled pop culture, flip phones snapped shut with dramatic flair, and Juicy Tubes reigned supreme. I wouldn’t remember — I was born that year — but even I know a cultural reset when I see one. And judging by this high-shine revival, kisses really were better back then… and still are.
In the campaign, she slicks on Magic Spell — a shimmering wine gloss that’s equal parts “That’s hot” and “That’s nostalgic.” And with just one squeeze, you’re transported: candy-scented shine, throwback charm, and the kind of confidence that doesn’t need to shout (but definitely sparkles).
Juicy Tubes are the lip gloss equivalent of a flip phone snap — timeless, effortless, and a little bit extra. With seven classic shades, from crystal-clear Pure to pink-hued Tickled Pink, they’re a beauty routine staple and a millennial mood board all in one.
No reintroduction needed. No rebrand necessary. Just Paris, a tube of gloss, and a not-so-subtle reminder that a little shine never goes out of style.
Juicy Tubes are available now at Lancome-USA.com and ULTA.com for $25. Add to cart — because some things really are better the second (or seventh) time around.
