Forget What You Know, TikTok’s ‘Facial Contrast Theory’ Is An Instant Makeup Masterclass

Whether you're a makeup pro or still figuring it out, this viral method will rewire your beauty brain

The Internet Is Divided By Dua Lipa’s Go-To Drink Recipe

"The most evil thing"

Growing Nowhere: How Self-Improvement Became A Modern Affliction

Wherever you look, someone or something is promising the key to a better version of you—and it often comes with a 10 percent discount code. But in chasing our idealised selves, are we missing the bigger picture?

Selena Gomez Has Shared Her Entire Pre-Makeup Beauty Routine, And We’re Taking Notes

Turns out the star loves this cult cream as much as we do

Lessons From The Algorithm: What We Could All Learn From TikTok’s ‘Burnt Toast Theory’

Don't worry, it's not another food beauty trend

TikTok’s ‘Wrong Shoe Theory’ Is An Ingenious Styling Hack—Here’s How To Do It Right

Creating interesting outfits has never been so easy

Nail Piercings Are Experiencing A Revival, But This Time There’s A Chic Twist

The best part? You can easily DIY it

TikTok Is Losing It Over This New Primer That Makes Your Pores Look (Almost) Invisible

It's said to deliver 'satin pillow skin'