Lessons From The Algorithm: What We Could All Learn From TikTok’s ‘Burnt Toast Theory’

Don't worry, it's not another food beauty trend

TikTok’s ‘Wrong Shoe Theory’ Is An Ingenious Styling Hack—Here’s How To Do It Right

Creating interesting outfits has never been so easy

Nail Piercings Are Experiencing A Revival, But This Time There’s A Chic Twist

The best part? You can easily DIY it

TikTok Is Losing It Over This New Primer That Makes Your Pores Look (Almost) Invisible

It's said to deliver 'satin pillow skin'

TikTok’s Invisible Eyeliner Trend Is The Cheat’s Way To A Softly Defined Winged Eye, Every Time

This changes everything

TikTok’s Viral Contour Makeup Trick Fakes The Look Of Supermodel Cheekbones

Who knew it could be this easy?

The Best Lip Products For A Defined Pout, According to TikTok

From liners and lipsticks to luxe glosses

Clear Skin, Big Hair, And A Perfect Base: The 3 TikTok Beauty Trends I Swear By

The TikTok tricks that are actually worth trying