The 90s might have reigned supreme over the last few years, but we’ve since started to herald in a new era – literally. Fashion and beauty trends from the 2000s have slowly started to trickle into the mainstream again thanks to Bella Hadid and Dua Lipa, who have been rocking shoulder bags and chunky highlights for several seasons now.
But now we’re seeing a very specific noughties era take hold, led by the original hot girl Megan Thee Stallion and a few million TikTok users. The period, known as Y2K, refers to fashion and beauty looks that were popularised through the late 1990s and very early 2000s.
Before the year 2000, the style was very much informed by the impending new millennium, with space-age hair and makeup. In fact, some of the most iconic beauty looks from Britney Spears, Christina Aguilera and Destiny’s Child evoke the Y2K aesthetic.
Think frosted eyeshadow, glossy lips, space buns and crimped hair (even if it was only a few strands of hair that actually got crimped à la Spears at the MTV Video Music Awards in 2000). There was also a whole lot of high ponytails, neon streaks and sparkle, with shimmering eyeshadow and iridescent, well, everything.
Kirsten Dunst, as a bonafide It Girl of the era, perfectly embodies the Y2K girl, with a spiky up-do (we see where you draw your inspiration, Bella Hadid), matte skin with a blinding strobe of highlighter on the cheeks.
So blow up your inflatable chair and break out those butterfly clips (yes, those are on their way back too) – if Megan Thee Stallion says hot girls dress Y2K, who are we to argue?