Powerful. Strong. Successful. A statuesque Serena Williams fronts the latest Stuart Weitzman campaign, as tall and as proud as she were the moment she won her first major title – the US Open – in 1999. That day she was known for her “smacking” and “powerful” serves, both by her competitor Martina Hingis and tennis commentators alike – the term a prelude to not only the athlete she would become on the court but the type of woman she were in real life. Williams represented a refreshing take on the strength of a female.

It makes sense then for Stuart Weitzman to sign the tennis trailblazer as its new global ambassador. The brand’s 2020 campaign highlights women as pillars of hope and optimism, qualities we all need to be reminded of in these testing times. How we overcome the obstacles of this year will be a testament to our characters, our willpower and resilience.

“Now, more than ever, is a moment to focus on hope and moving forward,” Williams says. “I want women of every generation to be inspired to do so, one step at a time.”

Anytime your confidence waivers, take a look into the God-like images of Williams wearing her Stuart Weitzman bronze, leather sandals, designed to lift her up. When the world returns to its new normal, we would like to think we’ll re-enter a little taller and more powerful. How will you drive your next move? How will you take your first step? And which heel will you wear to take it?

Serve something “smacking” and shop the latest Stuart Weitzman collection now.

 

 

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