It’s here. The biggest event in Australian fashion, Mercedes-Benz Fashion Week Australia, today announced the lineup of designers who will showcase collections, with the Resort 2021 season also integrating consumers at select runway shows for first time in its history.
Taking place from 11th to 15th of May 2020 at Carriageworks in Sydney, MBFWA as its affectionately known, is Australia’s only international fashion event, welcoming more than 25,000 global visitors to Sydney over five days for the designers’ Resort 2021 collections. This year, as the festival celebrates its 25th anniversary, the opening show, The Mercedes-Benz Presents: 25 Years of Australian Fashion, will be held on Monday, 11 May, at Carriageworks, and for the first time, an encore presentation will provide consumers an opportunity to purchase tickets to the week’s premier headline event.
The landmark show will open what is set to be an incredible week of Australian fashion, with Creative Director Tony Assness overseeing the project. “I am super excited to be directing this landmark show – it is a moment to celebrate what has been and what is emerging – to present a deeper understanding of what Australian fashion is – Mercedes-Benz Presents: 25 Years of Australian Fashion will take the essence of Australian fashion design and amplify it in the most powerful way, thrilling everyone who sees it. Our designers, models, artisans, manufacturers and the thousands of others who work in this industry deserve nothing less.”
MBFWA: The Experience will integrate consumers at each evening’s show and provide access to select designer shows, seminars and special events during the week-long event. Tigerlily and Ginger & Smart will present their collections on Tuesday and Wednesday evening respectively, and Steven Khalil will stage the closing show on Friday, 15 May. Thursday’s show will be announced closer to the event. MBFWA: The Experience is powered by Endeavor’s experience business, the VIP experience arm of entertainment conglomerate Endeavor.
For the fifth year running, GRAZIA is the official presenting media partner of Mercedes-Benz Fashion Week Australia. Designer show experiences range from $119 to $349, while seminars are priced at $59. MBFWA: The Experience packages are now available online.
We’ll see you at the FROW.