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Since cancelling its 2019 fashion show amid a slew of backlash, Victoria’s Secret has been doing the rebrand of all rebrands.
The US-based lingerie company fired top executives, reworked its long-standing and infamous Angel lineup (made up of exclusively thin, cis, ridiculously gorgeous women) and, eventually, returned to the spotlight with its VS Collective: a team of high-profile women, including soccer star Megan Rapinoe and Priyanka Chopra, who’d come on to work with the brand and help it to be more inclusive.
Earlier this year, word began spreading that the brand’s iconic fashion show would be returning after a four-year hiatus—at one time, the most-watched broadcast in the world—something later confirmed with a viral trailer.
Then we received news that the show would actually be a “world tour.”
The live event, which will be streamed and made into a feature-length documentary, reportedly plans to showcase the talents of 20 designers from across the world alongside custom Victoria’s Secret creations.
“This film is the ultimate expression of the Victoria’s Secret brand transformation,” Raúl Martinez, the company’s EVP and head creative director, said in a press release. “It will be driven by fashion, glamour and entertainment with a nod to beloved iconography from the past but in a bold, redefined way.”
He continued, “We are so honoured to offer our platform and have it explored through the lens and artistry of global creatives who celebrate the individuality of women’s stories and perspectives.”
Now, news has dropped that Doja Cat will be a headline performer for the return show. As announced by Harper’s Bazaar, the event, which will be part fashion show, part documentary, will continue its tradition of inviting major musical talent to the angels’ stage.
“Victoria’s Secret has always been such a fun, go-to brand for me since early on, and I love that I can still say that today,” Doja Cat told the outlet ahead of the show’s premiere next month. “Being a part of a global phenomenon like the Tour has been an incredible experience.”
The performer, who follows in the footsteps of Rihanna, The Weeknd, Taylor Swift and more as VS headliners, also had a hand at the design element as well, helping conceptualise her looks for the special project.
The Victoria’s Secret World Tour documentary will be released on Prime Video on September 26, internationally.
As for whether the original Angels will return? There’s been little confirmation, but we can likely expect cameos from models such as Hailey Bieber and Bella Hadid, who have been working with the label since its rebrand.
