Australia’s biggest Fashion Festival is coming. Today, the Virgin Australia Melbourne Fashion Festival, or VAMFF as its affectionately known, has launched next year’s program and it’s set to be stellar.

Taking place on March 4 – 14 2020, the Festival will present Fashion’s Wonderland, a celebration of the joys and fun associated with all that is VAMFF. To kick off the festivities, a visually striking launch campaign has been revealed which breaks down the stereotypes of fashion norms and encourages self-expression and uniqueness.

Starring Indigenous beauty, Charlee Fraser, the campaign champions diversity and inclusivity in fashion around various vistas in Melbourne, capturing the fun essence of the Festival with quirky styling, smiles and a sampling of the city’s most talented creatives.

With over 150 events in the Fashion, Arts and Ideas program, the 24th year of the Festival is set to be one of the biggest – and the most joyful to date. It will feature a standout program of premium designer runways, talent award programs, tours, dining and retail experiences, workshops, spectacular interactive entertainment, plus the first International Women’s Day Long Weekend and the return of the inspiring Australian Fashion Summit.

Of the 2020 program, Virgin Australia Melbourne Fashion Festival CEO, Graeme Lewsey, said the campaign theme will be present throughout each element of the Festival. “In March 2020, Australia’s largest fashion event will be celebrating the industry that we love whilst delivering sheer joy and experiences that are a direct consequence of designing a festival for everyone to enjoy. It will be much more than a week of fashion in Melbourne. Guests at this Festival will experience “fashiontainment”, a sense of occasion, community spirit and wonderous human connections ignited by creativity.”

For the third year, GRAZIA, along with its super stylish brother ICON, is the presenting partner for the closing show, plus host of the official afterparty (can you tell we like to party?). Runway 7 will feature a host of Australia’s finest and most interesting talent, including C/Meo Collective, Double Rainbouu and Nagnata. Additionally, guests will be able to attend the Festival’s closing party, presented by GRAZIA and ICON at Bond Melbourne, with free entry from 9.30pm with a Runway 7 ticket or wristband.

Tickets are officially on sale at Now don’t miss out on the biggest fashion party of the year.

runway 7 Designer line-up: