This festive season, Cartier is inviting you to celebrate universal, timeless love no matter where you are in the world. Starring 12 personalities, 12 Friends of the Maison – including the likes of Lily Collins, Troye Sivan, Willow Smith and Maisie Williams – today the luxury jeweller has unveiled a choral film titled, “LOVE IS ALL”.
Just as a precious Cartier piece is a symbol of someone’s love, the stellar cast aims to share this messaging globally through music and in a spirit of generosity. They build on each other’s creativity and energy through this joyous hymn, showing how important cultural and artistic diversity is to the vitality of a Maison such as Cartier.
“It’s a part of the Cartier philosophy to believe that we are stronger and more authentic together, and that’s why we have gathered this inspiring community of artists who embrace life with a sense of celebration,” says Arnaud Carrez, Cartier’s Senior Vice President, Chief Marketing Officer. “Together, they seem to defy gravity through Cartier’s red box, which they have filled with a sense of joy.”
Directed by the young British director and fashion photographer Charlotte Wales – known for her fresh, considered and light-hearted approach – LOVE IS ALL was filmed between Paris, Los Angeles and Shanghai. It also holds a significant song choice, a pop melody composed in the 70s by Roger Glover and Ronnie James Dio, “Everybody’s Got To Live Together”.
Given 18 months of lockdowns, travel restrictions and isolation, a film about togetherness is a timely one. Join Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Lily Collins, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Willow Smith, Annabelle Wallis, Jackson Wang and Maisie Williams in a prelude to Christmas.