In the early days of the pandemic, even the notion of a designer face mask was a laughable prospect. Now, six months in, it feels like a savvy investment. Who among us hasn’t wasted our hard-earned dollars on cheap-and-nasty creations, only to subsequently lose them, or throw them out after a couple of uses? A single, well-made mask is not only a smart financial choice, it’s better for reducing waste. Enter stage right: The sartorial nous of one Kate Moss.
A north star for fashion obsessed women for the better part of 30 years, Moss’ every style move is meticulously pawed over—which is why it took the internet mere minutes to figure out who designed the silk floral masks she has been donning in the last few weeks. The eagle-eyed among us could immediately recognise them as The Vampire’s Wife, the culty British brand created by model and wife-of-Nick, Susie Cave. Early on in lockdown, Cave began using excess TVW fabric to create a line of masks, donating parts of the proceeds to Covid-19 related charities. Like everything else her brand does, those masks sold out almost immediately.
Moss, a long-time friend of Cave’s—she starred in a recent brand campaign—nabbed herself both a red and navy ‘Heidi’ masks, wearing the latter during a dinner to celebrate her daughter (and emerging fashion darling) Lila Grace Moss’ 18th birthday at Nobu Park Lane in London.
The masks, which retail for around $70AUD, are currently sold-out, but fans of The Vampire’s Wife will have access to a whole handful of new pieces when the brands’ capsule collection with H&M launches on October 22nd. With a mixture of gothic-inspired lace capes, velvet ruffled mini dresses and Peter Pan collar blouses, the collection is quintessential Cave, with prices starting from $25. Mark your calendars, logic dictates that the collaboration will sell out almost instantly.