London-based designer Simone Rocha has been announced as the latest H&M designer collaborator. Joining the likes of Chanel, Balmain, Kenzo, Versace and Stella McCartney, Rocha will create an affordable line to be released through H&M on March 11th.
Known for her dreamy, ethereal and opulent collections, Rocha, whose designs are beloved by everyone from the Duchess of Sussex Kate Middleton to Rihanna and Michelle Obama, is using the collaboration to celebrate the 10-year anniversary of her eponymous brand. The collection, which was announced with a teaser video including Normal People actress Daisy Edgar-Jones and model Adwoa Aboah, is said to be a reworking of her ten-year archive.
While the offering hasn’t been revealed yet, H&M says that we can expect Rocha signatures, such as, delicate tulle dresses, tartan tailoring, beaded shirting, cable knits, trench coats, sparkling jewellery, and pearl-embellished shoes. Plus, if the teaser video is anything to go by, we’ll likely get cute headbands, puffy sleeves and embellished collars. You had me at tulle.
The pieces will come in a romantic color palette that mixes cream, pink, red, and black, and, for the first time ever, Rocha will also be designing menswear and childrenswear.
“I am so thrilled to be working with H&M on this very special collection,” Rocha said in a statement. “It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garçons — it’s such an amazing list of alumni to be a part of.”
Before H&M releases campaign imagery, find our Simone Rocha wish list, taken from her previous London Fashion Week shows, below.