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There are key indicators summer has arrived to Australian shores; linen is largely on rotation, a park at Bondi Beach is near impossible to find, and Australian icon, Seafolly, launches its Summer campaign. This year, starring home-grown models Georgia Fowler and Charlee Fraser.
This season Seafolly Australia embraces multi-functional silhouettes, vivid hues, and exclusive textures designed to celebrate the modern local woman. And where less is more following a year of rest and reflection, five key swimwear collections will launch throughout the season and can be paired back with an assortment of apparel and accessories.
Seafolly originated at Bondi Beach in 1975 so it is only fitting the campaign is set in front of the glistening shores 45 years later. Embodying a sense of ‘retro glam’, the first collection SEA DIVE is inspired by the 70s with textural fabric in bold pops of colour reminiscent of a gleaming shoreline. The second drop, Wild Ones, features timeless animal print and daring new shapes with basket weave ring detailing.
December will see the release of THRIFT SHOP, taking inspiration from vintage florals and a retro colour palette. All the while the fourth collection CHECK IN, revitalises classic gingham in a reversible European knit.
The new year will welcome in an entirely new fabrication, one that will offset the plastic found in the ocean with sustainable ‘Repreve’ recycled nylon. This will be featured in new collections SUMMER MEMOIRS which features splashes of watercolour with a nod to vintage-inspired florals and bold abstract blooms. And lastly, NEW WAVE being inspired by the movements of the ocean, in a modern abstract print.
To shop Seafolly’s latest collection of swimwear and apparel, visit the online webstore or head instore to Seafolly boutiques, David Jones and other leading swimwear stockists.
