I have been trying to keep up my daily coffee purchase purely to inject some much-needed love (and $5 – I drink oat milk like any normal North Bondi-er) into the hospitality industry, which has taken such an enormous hit during this tragic pandemic.

I have also been trying to shop as local as possible; buying free-range chicken from the local butcher (who despite his old-age is sending me text messages to keep me updated and now doing home delivery), going to independent grocers who are actually amply stocked compared to the big chains (and far less anxiety-inducing), and of course buying bread from Sydney baking mecca, Iggy’s (who are also offering a local-ish delivery service). I even made a conscious effort to buy Australian-owned “Thank You” hand wash, so I can sanitise while supporting my community.

But this idea of “buying local” should extend past your local grocer. The fashion industry too has been severely impacted, with local independent brands needing our support more than ever.

So in case you’ve forgotten, a list of some of our finest homegrown talents (and those across the pond in New Zealand). A gentle reminder, if you will, should you wish to purchase a new pair of slides or cosy cashmere cardi in the next few months – and beyond.

Hey True Blue, is it me and you.

Fashion 

Aje

Albus Lumen

alex perry

alice mccall

Anna Quan

Art Club

Assembly label

Bassike

Bec & Bridge

Bianca Spender

Bondi Born

by johnny 

C/Meo Collective

Camilla and Marc

Carla Zampatti

Christopher Esber

cue

Dion Lee

double rainbouu

esse studios

Faithful The Brand

fella swim

friends with frank

ginger and smart

H brand

Hansen & Gretel

holiday the label

iixiist

jac + jack

Jacinta James

jets

karen walker

kate sylvester

Kitx

ksubi

lillian khallouf

Lee Mathews

Lonley hearts

Lorna jane

maggie marilyn

marla swim

Matin

Matteau

Nagnata

Nice Martin

nimble activewear

neuw deinim

oroton

paris georgia

P.E Nation

pippa holt kaftans

P Johnson femme

posse

rachel gilbert

rebecca vallance

seafolly

Scanlan and Theodore

Sir the Label

sommer swim

spell and the gypsy

suboo

St. Agni

the upside

tigerlily

toni maticevski

venroy

White Story

Zimmermann


bags, Accessories and Footwear

A. Emery

Alias mae

Allbirds

baby anything

Bailey Nelson

Carly Paiker

heart of bone

Holly Ryan

Jaggar the label

lucy folk

mara and mine

Maria Farro

meadowlark

Monte

Natalie Marie Jewellery

petite grand

Reliquia

RM Williams

sarah Sebastian 

Seb Brown

Valet Studio


Lifestyle 

A Trouvé

alana wilson

alex and trahanas

BAINA

en gold

In Bed

grandiflora

hybernate

jasmine and will

Maison Balzac

maison essentielle

marloe marloe

Ms Brown

Philé Home

Solaqua

CREDITS:
PHOTOGRAPHY: STEVEN CHEE
FASHION DIRECTION: CHARLOTTE STOKES
HAIR: ANTHONY NADER
MAKEUP: AFTON RADOJICIC
FASHION ASSISTANTS: PATRICK ZACZKIEWICZ & CHLOE DE TORRES
MODEL: MILDRED / CHIC
LOCATION: TOBRUK FARM, MAROOTA NSW

thoughts?