From wholesome Disney princess to chameleonic beauty icon; Selena Gomez has come a long way in the beauty landscape (and truly proven the transformative power of makeup and hair).

With a little help from makeup wizard Hung Vanngo and hairstylist Marissa Marino, Gomez has engaged in some risky (beauty) business in recent years; changing up a style which, to begin with was virtuous and at times bland, to brave and original (read: neon pink eyes and a bleached bob, need we say more?). Put simply, the beauty evolution of Gomez has been stellar. And to celebrate her 28th birthday, we’re throwing the singer a big ol’ beauty party; a beauty retrospective with 28 of our favourite Gomez hair and makeup moments in recent history.

Happy birthday to you, Miss Gomez.

The perfect blown-out bob 

selena gomez birthday
LOS ANGELES, CALIFORNIA – NOVEMBER 24: Selena Gomez attends the 2019 American Music Awards at Microsoft Theater on November 24, 2019 in Los Angeles, California. (Photo by John Shearer/Getty Images for dcp)

the razor-sharp liner

selena gomez birthday

the Burnt orange lids

The super-slicked quiff

The sexed-up, tousled waves

The intense cat-eye

the perfectly blow-waved bob

The flicked slick (and red lip)

The ’60s doll-house

The textured wed lob

The metallic mauve lids

The goth-glam guise

the super-swept platinum lob

The retro bob and bangs

The ultra-violet manicure

The wet platinum ‘do

The heavy gold glitter lid

The modern messy chignon

The lavender-dipped bob

The neon pink eyes


The va-va-voom blow-out

The chunky winged line + orange wash

The platinum lob with regrowth 

The buzzed undercut

The “nothing” but a glossy pout

the wet curl

the super smudged-out smokey eye

the shaggy super crop

All Image Credits: Instagram, @hungvanngo and @selenagomez