The idea of creativity is one that’s vehemently contested. Can it be forced, or does inspiration strike sporadically like a lightening bolt? Blink… and you’ll miss it. For Daniel Roseberry, Creative Director at Schiaparelli, it is a lightening bolt; a force that hits him when he least expects and manifests in the most interesting ways. The esteemed Italian couturier is after all heavily rooted in creativity. Founder Elsa Schiaparelli was known for her impulsive and inherent approach to fashion. With no technical training, she often took insights from the art world and cemented her self as Coco Chanel’s witty Italian nemesis, encroaching on women’s fashion one Cubist-inspired print blouse at a time. As reported by Business of Fashion, Yves Saint Laurent even claimed she [Schiaparelli] “trampled down everything that was commonplace…. her imagination was boundless.” A women, who it seems, had creativity in her veins.

Since the brand’s 1927 beginnings, it’s been a whirlwind of mind-blowing craftsmanship and the most intricate of details. Take Roseberry’s Haute Couture 2020 collection: characterised by embellished limbs, gilt brooches and a cobalt gown stamped with precious gems, it was like the highest of fashion highs. Roseberry, who seems to fill Elsa’s sparkly shoes with finesse, is clearly a man who was made for the role, proving that lightening strikes not once, not twice, but every season during Haute Couture week in Paris.

Schiaparelli Haute Couture 2020. Image credit: Getty Images

And now, as fashion pauses during the global health pandemic, the house of Schiaparelli has shared a handful of rare insights into Roseberry’s creative process on Instagram – a series of sketches, or his lightening strikes so to speak. What feels the most significant though, is the mediums in which some of these have come to life: ideas imprinted on the back of a napkin, drafted in a notebook from the seat of an aeroplane. A small but monumental look into the inner workings of one of fashion’s most creative minds.

The post contains the following caption: Thumbnails in a sketchbook, notes on a napkin or a doodle on an airplane, these humble creative moments happen when you lease expect them. However insignificant they may seem at first, they can become couture magic when brought to life by the atelier. For creative director @danielroseberry, the design process begins and ends with a pen and paper and the solitary act of a simple drawing.

See Roseberry’s sketch series below.

Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
Sketches by Daniel Roseberry for Schiaparelli
thoughts?