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Last year, Ralph Lauren carved out its own bit of fashion history when it set up new roots on Sydney’s Pitt St. Residing over the iconic CBD in the Victorian-style 1878 heritage building, the local flagship sits in the heart of the city. Its mammoth 700 sqm spans over four floors, including a private rooftop, that boasts an immersive luxury shopping experience.
Unique from the other retail residencies the brand holds around the country, the Pitt St space houses Ralph Lauren’s entire portfolio of brands, including the Ralph Lauren Collection, Purple Label, Polo Ralph Lauren, its homeware range, fine jewellery, watches, and Double RL, truly inviting guests into a world of offerings previously only available internationally. The store’s opening marked a major moment for fans of the brand in making the coveted Purple Label and the Double RL range available in Australia.
Amid its heritage-inspired fitout, the store takes customers on a journey, beginning with the aforementioned Purple Label on the ground floor before inviting you to the women’s Polo Ralph Lauren offering on the second and Women’s Collection on the third floor.
At the top of the building, a rooftop bar overlooking King St awaits for the ultimate luxury client experience.
To celebrate the flagship store’s milestone first birthday, the brand has planned a range of special events and activations kicking off this month.
With plenty of fun in store, the general public is invited to celebrate at 138-140 Pitt St on April 18th, 2024. No sign-up is required; visitors may simply arrive ready to toast to an incredible year.
Discover the “World of Ralph Lauren” at 138-140 Pitt Street, Sydney NSW 2000, online at www.ralphlauren.com.au and on social media at @RalphLauren / @PoloRalphLauren.
