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“When someone we love has cancer, we are all affected—husbands, wives, mothers and fathers, sisters, brothers, and friends. This is our effort in the fight against cancer.” – Ralph Lauren.
Chances are, we all know at least one person whose life has been upended by a form of cancer; somebody’s mother, somebody’s friend, or even a reader reading this right now. A disease that doesn’t discriminate, it is one that causes tremendous heartache—a unique set of seemingly endless worries for not only the person being treated, but for their family, friends, colleagues and community.
For over 30 years, Ralph Lauren has been a leader in the fight against cancer. It’s Pink Pony Initiative—the company’s global philanthropic program dedicated to cancer care and prevention—has raised millions of dollars to support research, screenings, early diagnosis tools, treatment, education and patient navigation.
Every year, all donations raised from Ralph Lauren’s Pink Pony collections benefit the Pink Pony Fund of The Ralph Lauren Corporate Foundation, as well as international network of cancer charities, like Cancer Australia.
This year in Australia, one hundred percent of the purchase price of the classic Pink Pony Oxford Shirt, the Pink Pony Fleece Hoodie, and the new Pink Pony T-Shirt will go to Cancer Australia. (You can also purchase any other products from the Pink Pony collection and 25 percent of those sales will also go to the Cancer Australia.) The items will be available globally in October in select Ralph Lauren retail stores, and on RalphLauren.com.
In addition, throughout the month of October, the company’s flagship stores in New York, Chicago, Sydney, Singapore, Beijing, and Shanghai will light up their facades in pink.
If you have the means, please consider purchasing a piece from the Pink Pony Collection. Or, simply share this story.
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