This morning, breaking beauty news Instagram @trendmood1 shared a speculative post that a Prada Beauty launch is imminent.
The news comes after a @pradabeauty handle appeared on social, with ‘Activating Beauty’ written in the bio. The only confirmed information we have at this stage is a new, refillable fragrance called Paradoxe, with Emma Watson as the face.
According to @trendmood1, the scent composition is as follows:
Top notes: Calabrian Bergamot Heart, Tangerine Essence, Pear Accord
Middle notes: Neroli Essence and Neroli Bud Essence, Tunisian Orange Flower Heart Absolute Blossom, Jasmine Sambac Absolute
Base notes: Amber Accord (Ambrofix™), Laos Benzoin Resinoid, Madagascar Premium Bourbon Vanilla Infusion, White Musk Accord (Serenolide™).
Prada has been playing in the fragrance space for years now, but the new Instagram and website allude to something bigger. Neither skincare nor makeup is confirmed at this point, but cryptic captions on the three initial posts have the internet buzzing that there’s more to come:
“Enter the #PradaBeauty universe. A place to reinvent the beauty codes of today, and open new perspectives for tomorrow”
So will the Italian fashion house follow the path paved by brands like Valentino, Dries Van Noten and Gucci? It’s possible. The website currently only lists fragrance, and the floral motifs used also allude to scent, but it seems unlike to stage an announcement for one new launch.
As for Paradoxe, the bottle draws on Prada’s iconic triangle logo, and the glass packaging is refillable. Emma Watson, who has been a friend of the house for quite some time, is a fitting ambassador as well, given her ongoing work as an environmental activist.
No word yet as to when Paradoxe will be available in Australia, but we’ll keep our fingers crossed for an update – as well as more insight into the possibility of skincare or makeup.