The world is looking upon Melbourne Park this February with envy. Following a quiet 2020, the stadium is once again roaring with cheers as the best men and women in tennis face-off at the Australian Open. Festivities are alive and well and whether you’re lucky enough to nab a seat at the event or are simply following along at home, you may have notice one key and very fashionable difference this year.
The iconic horse and bear logo from Polo Ralph Lauren has descended onto Victoria for its first year as Official Outfitter of the event. It’s not just the athletes that are partaking in the unofficial best tennis-wear competition (is it just me or does everyone eye off the vibrant dresses wishing to be able to play tennis too?). Ball kids can be seen donned in vibrant green and white long-sleeve polos while the chair umpires are dressed in crisp collared shirts.
To celebrate the occasion, the luxury brand has launched the iconic Create-Your-Own (CYO) program available exclusively at the Australian Open. Attendees of the tournament will be able to purchase and customise a selection of classic Ralph Lauren styles with their own name or initials, specially-designed motifs incorporating Polo icons and some AO 2021 exclusives.
Choose from Polo shirts, crew-neck t-shirts, pullovers (a personal favourite), water bottles and tote bags. To make the item all your own, the Ralph Lauren team will assist in creating a unique design via the pop-up store.
The Women’s singles grand final will be played on February 20 with the Men’s single grand final to be played the next evening on February 21. You’ve got until then to nab your exclusive Polo Ralph Lauren threads, not found with the same design anywhere else. How’s that for exclusivity?