Collina Strada, Umberto Fratini on behalf of GORUNWAY

Hillary Taymour, the coruscating creative and founder of progressive label Collina Strada, is not your usual designer. The self-confessed “chaotic” is determined to make her business as much about social issues and regeneration as it is about her unique brand of self-expression.

Underneath the Rockefeller Center in New York City yesterday, Taymour divulged the idea of a metaphoric, and literal gym, for fall/winter 2024. Named “Stronger”, the idea was to build and encourage female strength – in all incarnations. The presentation featured a pregnant woman, disability advocates, a model carrying her co-dressed toddler, CIS women, trans-women and women of many sizes and ages all cast to carry the ode to the enduring toughness of feminine identification.

Like with all Collina Strada seasons, ensembles were a cacophony of vintage layers, textural opposites and deliberately clashing genres. The gathered chiffon muscle blouse in sea-foam green worn with psychedelic silk trousers was a stand out as was the plaid day coat-and-tracksuit combo worn by 80’s screen queen Gina Gershon. Additionally, the slashy gowns, diaphanous flame skirts, quilted velvet tie-dye coats and mango-hued tartan suits caused visible awe in the crowd – particularly that of a gob-smacked Tommy Dorfman.

Taymour’s fashion manifesto has always been to rely on materials either upcycled or sustainably produced – this includes off-cut dead-stock, rose sylk and recycled cotton. The result is a unique kind of op-shop fantasia, one that is not only globally sensitive but vocally positive in slashing traditionalist fashion agendas.

Collina Strada, Umberto Fratini on behalf of GORUNWAY
Collina Strada, Umberto Fratini on behalf of GORUNWAY
Gina Gershon for Collina Strada, Umberto Fratini on behalf of GORUNWAY

A mash-up of Britney’s “Stronger” played as the models paraded in pieces that seemed to give them an undeniable and infectious confidence. Several carried crafted pumpkin-ended dumbbells – and they weren’t afraid to use them. Chaotic as she may make it seem, Taymour’s vision resonates with a broadening crowd. Fashionistas who love the theatre of dress but not the negative impact.

It is of course a wonderful trip, to view the kaleidoscopic wilderness of a Collina Strada show. The artistic projections (by Taymour’s art director Charlie Engman) engage you in a kind of psychological escape – like a memory montage from Scooby Doo or The Magic School Bus – on acid. And, for a designer who’s taken inspiration from everything from giant turnips to pig snouts to, um, Lauren Conrad, such references are more than likely to be pinned to her mood-board.

For this collection Taymour used the term “swole” to describe both the mood and the execution. Famously used by Tupac in his song “When I Get Free” (released posthumously in 1997) its urban-dictionary definition of (the usually masculine form of) muscular braun makes this a facetiously perfect mic-drop.  Emotionally, politically, ironically and comically apt. How very Collina Strada.

Collina Strada, Umberto Fratini on behalf of GORUNWAY
Collina Strada, Umberto Fratini on behalf of GORUNWAY

Collina Strada, Umberto Fratini on behalf of GORUNWAY
Collina Strada, Umberto Fratini on behalf of GORUNWAY
Collina Strada, Umberto Fratini on behalf of GORUNWAY
Collina Strada, Umberto Fratini on behalf of GORUNWAY