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One of the smartest things H&M ever did is create its designer collaborations, partnering with luxury labels such as Chanel, Versace, Margiela, and Balmain to release an affordable high-street offering from the houses.
The annual collaborations, which make otherwise inaccessible pieces available to be shopped by the masses, feature a different designer each time and, naturally, immediately sell out with lines outside stores sometimes overnight ahead of release.
Now, H&M has announced its designer collaboration for 2023, partnering with none other than iconic French fashion house Mugler.
The collection – available online and in stores in spring (autumn Down Under) – is being crafted under the direction of Mugler’s creative director Casey Cadwallader and, according to a statement, will “encapsulate the unique and vibrant spirit of Mugler.”
PARIS, FRANCE – JANUARY 26: Adut Akech walks the runway during the Mugler Ready to Wear Fall/Winter 2023-2024 fashion show as part of Paris Fashion Week on January 26, 2023 in Paris, France. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
Cadwallader was appointed to head of Mugler in 2018 and has since reintroduced the brand to the spotlight through his sheer, figure-hugging designs, incredible campaigns — with the likes of Chloe Sevigny, Bella Hadid and Megan Thee Stallion — and ultra-sexy, viral runway shows. Most notably, musician Arca snatched a purse from rapper JT, who was sitting front row, mid-walk in a moment that went immediately viral.
Legendary designer Thierry Mugler, who started the house, passed away last January, leaving behind a great legacy in the world of fashion. He famously returned to designing after a 20-year hiatus to create Kim Kardashian’s ‘wet dress’ for the 2019 Met Gala, which took eight months to make and had the illusion of glistening water droplets cascading down Mugler’s iconic silhouette.
