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Moncler Summer 2023 Campaign. Photography by Thierry Le Goués. Image courtesy of Moncler.

The atelier of French-Italian luxury outwear brand Moncler must have had Lorde’s blissfully psychedelic third studio album Solar Power on repeat while designing their most recent Summer 2023 campaign.

Reimagined for warmer days, Moncler’s models take to the front of the camera for a series of evocative photographs that reflect and redefine the brand’s mountaineering spirit.

Lensed by Thierry Le Goués, the new season pieces are cropped, slashed and washed in technicolour hues that are reminiscent of the maison’s signature down jacket, yet are equally balmy in their summer-ready disposition. Simply put, the brand is ready to let the bliss begin.

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Moncler Summer 2023 Campaign. Photography by Thierry Le Goués. Images courtesy of Moncler.

Forging a balmy future for the wintery-fresh label, the new campaigns marks a step forward in the brand’s pursuit for a year-round adventure.

At the root of the campaign lies a desire for a journey, a sartorial odyssey that subverts the typical sandy and saturated campaigns of yore that positions the new-season offering as an antidote to the cold weather.

Toying with strong contrast and chiaroscuro, the maison is making a dramatic statement that this upcoming season will be unlike any other.

The campaign plays on proportion and light for a dynamic series that supplants the wearer as the hero of their own story. Main character energy, if you will.

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Moncler Summer 2023 Campaign. Photography by Thierry Le Goués. Images courtesy of Moncler.

It’s slightly surreal, with the dream-like essence of the campaign evoking the hallucinatory daydreams that come from spending a day in the sun.

Come the scorching months ahead, the new collection is outfitting any itinerary.

Should you be heading to the poster card beaches of Positano, or tramping around the lakeside French alps, the label’s latest pieces—which range from a jacquard pastel pink one-piece swimsuit and sky blue transitional windbreaker—are an apt addition to any sun saluters wardrobe.

This season, Moncler is ushering in a serious burst of solar power. 

Moncler Collection Summer 2023 is available now in select boutiques and on moncler.com