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Mario Dedivanovic – perhaps best known by his online moniker Makeup By Mario – might arguably be our generation’s godfather of modern contouring, but his approach doesn’t just apply to chiselled cheekbones and a defined jawline.
While that might be the makeup technique for which Dedivanovic made the Kardashians famous, he actually applies similar principles to the lining of the lips, which he demonstrated with a new ‘lip lift’ liner trick that’s subsequently gone viral on TikTok.
After the makeup artist’s trick for faking a fuller pout sans filler went viral, he created a video to run us through every step of what has now become known as #LipLiftByMario on social media. “I love that people are into this technique,” Dedivanovic told Glamour of the wildly popular makeup hack.
@makeupbymario My liplift technique went viral! Here’s how I do it #mariosLipLift #makeupbymario #lipliftbymario
“I wanted to show everyone there’s an easy, inexpensive, and less permanent way to make your lips look fuller and more lifted,” he told the publication, recommending that those wishing to emulate the effect begin by overlining the upper lip line with their lip pencil of choice, concentrating at the Cupid’s bow.
“The Cupid’s bow should be more overlined than the outer corners. This step makes lips appear fuller, more enhanced, and shortens the space between nose and lip,” he instructed, detailing that the same process should be followed for the bottom lip line.
@carsynnlovee have you tried this yet? ✨ @makeupbymario #makeupbymario #liplift #celebsecrets #makeuphacks #lipliftbymario #fyp #kkwbeauty #lipliner
♬ More Than A Woman – SG’s Paradise Edit – Bee Gees & SG Lewis
“Next, slightly overline the center of the bottom lip line, then extend the liner upwards toward the outer corners of the mouth, moving the liner inside the lip line,” he said. “This creates the illusion of a lifted lip.” It’s this lifting effect that has caused the technique to go viral, prompting countless TikTok creators to try it out at home.
The finishing touch comes by diffusing and blending the lip liner from the corners inward with a brush, then creating a defined line along the lip with concealer. “Finish by applying a dab of your foundation or concealer to the brush, then clean up the edges of the lower lip if necessary so the liner is crisp. This creates an even greater lifted effect,” Dedivanovic told the publication.
Fuller lips minus the filler? We’re officially obsessed.