Jacob Stella, or @andthatsjacob, is part of the reason why the Instagram Explore feed exists: he has a no holds barred approach to beauty. Unlikely colour combinations, other-worldy skin, and three-dimensional textures are all in his armoury. The makeup expert and brand founder (@bocajbeauty mink lashes for the uninitiated) knows all too well the power of the Explore feed: it’s a place where ideas are born, and specific looks come to life. “I feel like when I’m flicking through Instagram right now all I’m seeing is graphic liner, a tonne of colour, and I’m really, really feeling #dewyskin right now as well.” With the foundations set, Jacob and makeup artist @maxmade have teamed up to take on this instalment of Madeup By Explore, piecing together a perfect liner look that turns its back on conventional colour and shape. To see Jacob and Max create via the Explore feed, see the full video breakdown below.



@andthatsjacob is part of a broader movement on Instagram that’s seen editorial, kaleidoscopic makeup looks pushed into the spotlight. Saturated colour, bold texture, and high-shine finishes aren’t just for the avant garde – they’re for everyone, every day. For Jacob and Max, this look in particular was all about the play between makeup and art. Jacob zeroed in on a super precise #graphicliner punctured with red, yellow, and blue by @raincornelius as the source of inspiration. From there, it was a touch and go operation, building out the eye with super fine liquid liner, (including an electric blue shade from Kat Von D), and soft, airy lashes. See @kristennoelcrawley and @itsbybrandon to take in a rainbow of other shades, if you’re looking at embarking on a creative pursuit of your own.

Jacob is a huge proponent of Instagram skin; that is, a complexion that’s buffed and contoured to perfection, before blinding gloss and highlight is added back in. Max took the idea and made it his own, dialling back the #mattefinish for one that’s just a little more natural. As for the cherry on top? A #boldlip that’s dripping with icy, crystalline gloss. Practical? Not so much… but visually incredible? Absolutely.

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